Filed pursuant to 424(b)(3)

File No. 333-258343

 

SUPPLEMENT NO. 2

(to the proxy statement/prospectus dated November 10, 2021)

 

PROXY STATEMENT OF
890 5th AVENUE PARTNERS, INC.

PROSPECTUS FOR
136,369,149 SHARES OF CLASS A COMMON STOCK,
15,825,411 SHARES OF CLASS B COMMON STOCK, AND
6,516,263 SHARES OF CLASS C COMMON STOCK OF
890 5th AVENUE PARTNERS, INC. (WHICH WILL BE RENAMED BUZZFEED, INC.)

 

This supplement no. 2 dated November 19, 2021 (this “Supplement”), updates and supplements the proxy statement/prospectus dated November 10, 2021, as amended by supplement no. 1 dated November 19, 2021 (together, the “Proxy Statement/Prospectus”), that was mailed by 890 5th Avenue Partners, Inc. (“890”) to its stockholders on or about November 11, 2021 in connection with the proposed business combination with BuzzFeed, Inc. (the “Business Combination”), with the information contained in 890’s Form 8-K, filed with the Securities and Exchange Commission (the “SEC”) on November 19, 2021 (the “Form 8-K”). Accordingly, 890 has attached the Form 8-K to this Supplement.

 

This Supplement updates and supplements the information in the Proxy Statement/Prospectus and is not complete without, and may not be delivered or utilized except in combination with, the Proxy Statement/Prospectus, including any amendments or supplements thereto. This Supplement should be read in conjunction with the Proxy Statement/Prospectus and if there is any inconsistency between the information in the Proxy Statement/Prospectus and this Supplement, you should rely on the information in this Supplement.

 

You should read carefully and in their entirety this Supplement and the Proxy Statement/Prospectus and all accompanying annexes and exhibits. In particular, you should review and consider carefully the matters discussed under the heading “Risk Factors” beginning on page 28 of the Proxy Statement/Prospectus.

 

Neither the SEC nor any state securities regulatory agency has approved or disapproved the transactions described in the Proxy Statement/Prospectus or any of the securities to be issued in the Business Combination, passed upon the merits or fairness of the Business Combination or related transactions or passed upon the adequacy or accuracy of the disclosure in the Proxy Statement/Prospectus or this Supplement. Any representation to the contrary constitutes a criminal offense.

 

This Supplement to the Proxy Statement/Prospectus is dated November 19, 2021.

 

 

 

 

 

 

 

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

 

Date of report (Date of earliest event reported): November 19, 2021

 

890 5th Avenue Partners, Inc.

(Exact name of registrant as specified in its charter)

 

Delaware   001-39877   85-3022075
(State or other jurisdiction
of incorporation)
  (Commission File Number)   (I.R.S. Employer
Identification No.)

 

14 Elm Place, Suite 206
Rye, New York
  10580
(Address of principal executive offices)   (Zip Code)

 

(575) 914-6575
(Registrant’s telephone number, including area code)

 

Not Applicable
(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

  x Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

  ¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

  ¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

  ¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which
registered
Units, each consisting of one share of Class A common stock and one-third of one redeemable warrant   ENFAU   The Nasdaq Stock Market LLC
         
Class A common stock, par value $0.0001 per share   ENFA   The Nasdaq Stock Market LLC
         
Redeemable warrants, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50   ENFAW   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company  x

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ¨

 

 

 

 

 

 

 

Introductory Note

 

890 5th Avenue Partners, Inc. (“890”) previously announced its planned business combination (the “Business Combination”) with BuzzFeed, Inc. (“BuzzFeed”). In connection with the Business Combination, 890 filed with the Securities and Exchange Commission (the “SEC”) a registration statement on Form S-4, as amended (File No. 333-258343) containing a proxy statement/prospectus which was declared effective on November 10, 2021 and on November 12, 2021, 890 filed a definitive proxy statement/prospectus with the SEC dated November 10, 2021, as amended by supplement no. 1 dated November 19, 2021 (together, the “proxy statement/prospectus”).

 

Item 7.01 Regulation FD Disclosure

 

On November 19, 2021, BuzzFeed released its earnings for the quarter ended September 30, 2021. A copy of BuzzFeed’s earnings press release is attached as Exhibit 99.1 to this Current Report on Form 8-K.

 

The information contained in this Item 7.01 of this Current Report and Exhibit 99.1 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it been deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 

Item 8.01.  Other Events

 

This Current Report on Form 8-K is being filed in order to provide as Exhibit 99.2 hereto the unaudited condensed consolidated financial statements of BuzzFeed as of September 30, 2021 and for the three months and nine months ended September 30, 2021 and 2020. As Exhibit 99.3 hereto, 890 is filing the Management’s Discussion and Analysis of Financial Condition and Results of Operations of BuzzFeed as of September 30, 2021 and for the three months and nine months ended September 30, 2021 and 2020. As Exhibit 99.4 hereto, 890 is filing the unaudited condensed consolidated financial statements of CM Partners, LLC (“Complex Networks”) as of September 30, 2021 and for the three months and nine months ended September 30, 2021 and 2020. As Exhibit 99.5 hereto, 890 is filing the Management’s Discussion and Analysis of Financial Condition and Results of Operations of Complex Networks as of September 30, 2021 and for the three months and nine months ended September 30, 2021 and 2020. As Exhibit 99.6 hereto, 890 is filing the unaudited pro forma condensed combined financial information of 890, BuzzFeed and Complex Networks, as adjusted to give effect to the Two-Step Merger (as defined in the proxy statement/prospectus, the Convertible Note Financing (as defined in the proxy statement/prospectus) and the C Acquisition (as defined in the proxy statement/prospectus)) and related transactions as of and for the nine months ended September 30, 2021 and for the year ended December 31, 2020 (the “pro forma financial information”). The financial statements and other financial information filed as Exhibits 99.2 through 99.6 are incorporated herein by reference.

 

The pro forma financial information included in this Current Report on Form 8-K has been presented for informational purposes only. It does not purport to represent the actual results of operations that 890, BuzzFeed and Complex Networks would have achieved had 890, BuzzFeed and Complex Networks been combined during the periods presented in the pro forma financial information and is not intended to project the future results of operations that may be achieved following 890’s acquisition of BuzzFeed.

 

The purpose of this Current Report on Form 8-K is to, among other things, file the pro forma financial information and the financial statements and related Management’s Discussion and Analysis of Financial Information discussed above, and to supplement the proxy statement/prospectus with such information. To the extent that information set forth in the pro forma financial information and the financial statements and the related Management’s Discussion and Analysis of Financial Information discussed above differs from or updates information contained in the proxy statement/prospectus, the information contained herein supersedes the information contained in the proxy statement/prospectus.

 

 

 2 

 

 

Additional Information

 

In connection with the Business Combination, the registration statement on Form S-4 (File No. 333-258343) (as amended, the “Registration Statement”) has been declared effective by the Securities and Exchange Commission (the “SEC”), which includes the related proxy statement and prospectus, as amended by supplement no. 1 dated November 19, 2021. 890’s stockholders and other interested persons are advised to read the Registration Statement and the related proxy statement/prospectus, as supplemented by the information contained in this Form 8-K, and any documents filed in connection therewith, as these materials will contain important information about BuzzFeed, 890 and the Business Combination. The Definitive Proxy Statement and related materials have been mailed to 890’s stockholders who were holders of record as of October 8, 2021. Stockholders will also be able to obtain copies of the Registration Statement on Form S-4 and the proxy statement/prospectus, without charge, at the SEC’s website at www.sec.gov. In addition, the documents filed by 890 may be obtained free of charge from 890 at https://www.890fifthavenue.com/#investor-relations. Alternatively, these documents, when available, can be obtained free of charge by directing a request to: 890 5th Avenue Partners, Inc., 14 Elm Place, Suite 206, Rye, New York 10580.

 

Participants in the Solicitation

 

890, BuzzFeed and their respective directors, executive officers, other members of management and employees, under SEC rules, may be deemed to be participants in the solicitation of proxies of 890’s stockholders in connection with the Business Combination. To the extent that such persons’ holdings of 890’s securities have changed since the amounts disclosed in 890’s registration statement on Form S-1, as amended (File No. 333-251650) such changes have been or will be reflected on Statements of Change in Ownership on Form 4 filed with the SEC. Investors and security holders may obtain more detailed information regarding the names and interests in the Business Combination of 890’s directors and officers in 890’s filings with the SEC, including the Registration Statement, and such information and names of BuzzFeed’s directors and executive officers are included in the Registration Statement, which includes the proxy statement of 890 for the Business Combination.

 

Disclaimer; Non-Solicitation

 

This communication is for informational purposes only and is neither an offer to purchase, nor a solicitation of an offer to sell, subscribe for or buy, any securities or the solicitation of any vote in any jurisdiction pursuant to the Business Combination or otherwise, nor shall there be any sale, issuance or transfer or securities in any jurisdiction in contravention of applicable law. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act.

 

Forward Looking Statements

 

Certain statements in this Current Report on Form 8-K may be considered forward-looking statements. Forward-looking statements generally relate to future events or 890’s or BuzzFeed’s future financial or operating performance. For example, statements about the expected timing of the completion of the Business Combination, the benefits of the Business Combination, the competitive environment, and the expected future performance (including future revenue, pro forma enterprise value, and cash balance) and market opportunities of BuzzFeed are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expect,” “intend,” “will,” “estimate,” “anticipate,” “believe,” “predict,” “potential” or “continue,” or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements. New risks and uncertainties may emerge from time to time, and it is not possible to predict all risks and uncertainties.

 

 

 3 

 

 

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by 890 and its management, and BuzzFeed and its management, as the case may be, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) the occurrence of any event, change or other circumstances that could give rise to the termination of the agreement and plan of merger, dated June 24, 2021, by and among 890, Merger Sub, Merger Sub II and BuzzFeed, as amended; (2) the outcome of any legal proceedings that may be instituted against 890, BuzzFeed, the combined company or others following the announcement of the Business Combination; (3) the inability to complete the Business Combination due to the failure to obtain approval of the stockholders of 890 or to satisfy other conditions to closing; (4) changes to the proposed structure of the Business Combination that may be required or appropriate as a result of applicable laws or regulations or as a condition to obtaining regulatory approval of the Business Combination; (5) the ability to meet stock exchange listing standards at or following the consummation of the Business Combination; (6) the risk that the Business Combination disrupts current plans and operations of BuzzFeed as a result of the announcement and consummation of the Business Combination; (7) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably; continued market acceptance of, and traffic engagement with, BuzzFeed’s content; expectations, beliefs and objectives for future operations; BuzzFeed’s ability to further attract, retain, and increase its traffic; BuzzFeed’s ability to expand existing business lines, develop new revenue opportunities, and bring them to market in a timely manner; BuzzFeed’s expectations concerning relationships with strategic partners and other third parties; BuzzFeed’s ability to maintain, protect and enhance its intellectual property; future acquisitions or investments in complementary companies, content or technologies; BuzzFeed’s ability to attract and retain qualified employees; the proceeds of the Business Combination and BuzzFeed’s expected cash runway; demand for products and services; technological developments and other potential effects of the Business Combination on BuzzFeed; (8) costs related to the Business Combination; (9) changes in applicable laws or regulations, including revised foreign content and ownership regulations; (10) changes in national and local economic and other conditions and developments in technology, each of which could influence the levels (rate and volume) of BuzzFeed’s subscriptions and advertising, the growth of its businesses and the implementation of its strategic initiatives; government regulation; (11) poor quality broadband infrastructure in certain markets; (12) the possibility that BuzzFeed or the combined company may be adversely affected by other economic, business and/or competitive factors; and (13) other risks and uncertainties set forth in the section entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in 890’s Registration Statement on Form S-1 (File No. 333-251650), as amended by the section entitled “Risk Factors” in 890’s Quarterly Reports on Form 10-Q for the quarterly periods ended March 31, 2021, June 30, 2021 and September 30, 2021 each as filed by 890 with the SEC, and additional risks and uncertainties set forth in other filings with the SEC, including the proxy statement/prospectus, as supplemented.

 

Nothing in this Current Report on Form 8-K should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Neither 890 nor BuzzFeed undertakes any duty to update these forward-looking statements.

 

Item 9.01 Financial Statements and Exhibits

 

(d) Exhibits

 

Exhibit No.   Description
     
99.1   Press Release issued by BuzzFeed, Inc., dated November 19, 2021.
99.2   Unaudited condensed consolidated financial statements of BuzzFeed, Inc. as of September 30, 2021 and for the three and nine months ended September 30, 2021 and 2020, and the accompanying notes thereto.
99.3   Management’s Discussion and Analysis of Financial Condition and Results of Operations of BuzzFeed, Inc. for the three and nine months ended September 30, 2021 and 2020.
99.4   Unaudited condensed consolidated financial statements of CM Partners, LLC as of September 30, 2021 and for the three and nine months ended September 30, 2021 and 2020, and the accompanying notes thereto.
99.5   Management’s Discussion and Analysis of Financial Condition and Results of Operations of CM Partners, LLC for the three and nine months ended September 30, 2021 and 2020.
99.6   Unaudited pro forma condensed combined financial information as of September 30, 2021, for the nine months ended September 30, 2021 and for the year ended December 31, 2020, and the accompanying notes thereto.
104   Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

 

 

 4 

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  890 5th Avenue Partners, Inc.
     
  By: /s/ Adam Rothstein
  Name:   Adam Rothstein
  Title: Executive Chairman
     
Date:  November 19, 2021    

 

 5 

 

 

 

Exhibit 99.1

 

BuzzFeed Inc. Reports Results for the Third Quarter Ended September 30, 2021

 

Revenue Grew 20% to $90.1 Million, Driven by a 39% Improvement in Advertising Revenue

 

Net Loss of $3.6 million, Adjusted EBITDA More than Doubled to $6.0 Million

 

Expected to Complete Merger with 890 5th Avenue Partners, Acquire Complex Networks and Become a Public Company in December 2021

 

NEW YORK--(BUSINESS WIRE) – November 19, 2021 – BuzzFeed, a leading tech-powered media company for digital content and commerce for millennial and Gen Z audiences, today announced results for the three months ended September 30, 2021. On June 24, 2021, BuzzFeed and 890 5th Avenue Partners, Inc. (Nasdaq: ENFA, ENFAU, ENFAW) (“890”) announced their plan to merge (the “Merger”). As part of the transaction, BuzzFeed will acquire Complex Networks from Verizon and Hearst, subject to regulatory approval and closing conditions (together with the Merger, the “Business Combination”). The Form S-4 Registration Statement filed by 890 relating to the Business Combination was declared effective by the U.S. Securities and Exchange Commission on November 10, 2021.

 

Jonah Peretti, Founder and CEO of BuzzFeed commented, “Our impressive Q3 results highlight the strength of our diversified, cross-platform business model. The 39% year-on-year improvement in our advertising revenue drove another quarter of significant topline growth that continues to translate into improved profitability.” Peretti added, “With the imminent closing of our merger with 890 5th Avenue Partners, the acquisition of Complex Networks, and our transition to become a publicly traded company, we look forward to building on that strong foundation.”

 

Felicia DellaFortuna, BuzzFeed’s CFO, commented, “The strong growth in our higher-margin revenue lines contributed to a doubling of EBITDA year-over-year. Additionally, Complex Networks delivered a profitable Q3, reinforcing our confidence in and excitement about the long-term benefits of bringing the portfolio of BuzzFeed and Complex brands together.”

 

Q3 Performance Highlights

 

In the third quarter of 2021, BuzzFeed’s revenues grew 20% over the corresponding period last year, driven by double-digit growth in advertising and commerce revenues.

 

  Advertising revenue, consisting of payments we receive from advertisers for ads distributed against our editorial and news content, including display and pre-roll, increased 39% to $50.2 million, driven in part by an increase in time spent, an increase in programmatic impressions delivered across our owned and operated properties and higher pricing for programmatic advertising on non-O&O properties.

 

  Content revenue, consisting of payments received from clients for custom assets, including both long-form and short-form content from branded quizzes to Instagram takeovers, decreased 4% to $26.5 million, reflecting the timing of content deliveries.

 

  Commerce and other revenue, which includes affiliate marketplace and product licensing revenue, increased 14% to $13.4 million, driven primarily by an increase in the number of purchases generated compared to the prior year period. During Q3 we began to experience a slowdown in commerce revenue growth compared to the first half of the year, as the significant growth in online shopping eased from its COVID-related peak and many of our most important partners continue to grapple with labor shortages and global supply chain issues. We expect these headwinds to continue in Q4 2021, and for these factors as well as a comparison against Amazon Prime Day in Q4 2020 (which took place in Q2 2021) to negatively impact our commerce revenue in the quarter.

 

 

 

 

 

  Net loss increased by $1.5 million to $3.6 million. Adjusted EBITDA improved by $3.2 million to $6.0 million in Q3, primarily driven by continued growth in overall revenue.

 

Pending Complex Networks Acquisition

 

Revenues at Complex Networks grew 9% to $31.2 million in Q3, due primarily to increased advertising demand and growth in royalty revenues from retail partnerships. Excluding the impact of go90,* revenues would have grown 40% in the quarter. Net loss for Complex Networks in the quarter was $3.1 million and Adjusted EBITDA was $0.3 million.

 

The acquisition of Complex Networks is anticipated to close in December 2021.

 

*In July 2016, the Company entered into a licensing agreement with an entity controlled by Verizon (“go90 agreement”) whereby the Company produced and licensed original content for an exclusive license period. This agreement has been partially terminated.

 

Important Information and Where to Find it

 

On November 10, 2021, the U.S. Securities and Exchange Commission (“SEC”) declared effective the registration statement on Form S-4 of 890 (File No. 333-258343) (as amended, the “Registration Statement”). This includes a definitive proxy statement/prospectus in connection with 890’s special meeting of stockholders (the “Special Meeting”) to consider the previously announced proposed Business Combination (as defined below) with BuzzFeed, Inc. (“BuzzFeed”). 890’s stockholders and other interested persons are advised to read the Registration Statement and the related proxy statement/prospectus and any documents filed in connection therewith, as these materials will contain important information about BuzzFeed, 890 and the Business Combination. The Definitive Proxy Statement and related materials are being mailed to 890’s stockholders who were holders of record as of October 8, 2021. Stockholders will also be able to obtain copies of the Registration Statement on Form S-4 and the proxy statement/prospectus, without charge, at the SEC’s website at www.sec.gov. In addition, the documents filed by 890 may be obtained free of charge from 890 at https://www.890fifthavenue.com/#investor-relations. Alternatively, these documents, when available, can be obtained free of charge by directing a request to: 890 5th Avenue Partners, Inc., 14 Elm Place, Suite 206, Rye, New York 10580.

 

As announced previously, the Business Combination is to be effected through the merger of Bolt Merger Sub I, Inc., a Delaware corporation and wholly-owned subsidiary of 890 (“Merger Sub”) with and into BuzzFeed, after which the separate corporate existence of Merger Sub will cease and BuzzFeed will survive the merger as a wholly-owned subsidiary of 890 (the “Merger”). Immediately following the Merger, BuzzFeed will merge with and into Bolt Merger Sub II, Inc., a Delaware corporation and wholly-owned subsidiary of 890 (“Merger Sub II”) (the “Second Merger” and together with the Merger, the “Two-Step Merger”), with Merger Sub II surviving the merger as a wholly-owned subsidiary of 890. The Two-Step Merger and the other transactions contemplated by the agreement and plan of merger, dated June 24, 2021, by and among 890, Merger Sub, Merger Sub II and BuzzFeed, as amended (the “Merger Agreement”), including the acquisition of CM Partners, LLC and its direct, wholly-owned subsidiary, Complex Media, Inc. (“Complex Networks”) by the surviving entity of the Two-Step Merger is referred to as the “Business Combination.” In connection with the consummation of the Business Combination, 890 will be renamed “BuzzFeed, Inc.” Adam Rothstein, 890’s Executive Chairman, will serve as a Director of the BuzzFeed Board of Directors upon the closing. 890’s units, Class A common stock and public warrants are currently traded on NASDAQ under the symbols “ENFAU,” “ENFA” and “ENFAW,” respectively. In connection with the closing of the transaction, BuzzFeed Class A common stock will be Nasdaq-listed under the new ticker symbol “BZFD.”

 

 

 

 

 

Cautionary Statement Regarding Forward Looking Statements

 

Certain statements in this press release may be considered forward-looking statements. Forward-looking statements generally relate to future events or 890’s, BuzzFeed’s, or Complex Networks’ future financial or operating performance. For example, statements about the expected timing of the completion of the Business Combination, the benefits of the Business Combination, the competitive environment, and the expected future performance (including future revenue, pro forma enterprise value, and cash balance) and market opportunities of BuzzFeed are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expect,” “intend,” “will,” “estimate,” “anticipate,” “believe,” “predict,” “potential” or “continue,” or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements. New risks and uncertainties may emerge from time to time, and it is not possible to predict all risks and uncertainties.

 

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by BuzzFeed and its management, and Complex Networks and its management, as the case may be, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) the occurrence of any event, change or other circumstances that could give rise to the termination of the merger agreement between BuzzFeed and 890; (2) the outcome of any legal proceedings that may be instituted against 890, BuzzFeed, Complex Networks, the combined company or others following the announcement of the Business Combination; (3) the inability to complete the Business Combination due to the failure to obtain approval of the stockholders of 890 or to satisfy other conditions to closing; (4) changes to the proposed structure of the Business Combination that may be required or appropriate as a result of applicable laws or regulations or as a condition to obtaining regulatory approval of the Business Combination; (5) the ability to meet stock exchange listing standards at or following the consummation of the Business Combination; (6) the risk that the Business Combination disrupts current plans and operations of BuzzFeed as a result of the announcement and consummation of the Business Combination; (7) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably; continued market acceptance of, and traffic engagement with, BuzzFeed’s content; expectations, beliefs and objectives for future operations; BuzzFeed’s ability to further attract, retain, and increase its traffic; BuzzFeed’s ability to expand existing business lines, develop new revenue opportunities, and bring them to market in a timely manner; BuzzFeed’s expectations concerning relationships with strategic partners and other third parties; BuzzFeed’s ability to maintain, protect and enhance its intellectual property; future acquisitions or investments in complementary companies, content or technologies; BuzzFeed’s ability to attract and retain qualified employees; the proceeds of the Business Combination and BuzzFeed’s expected cash runway; demand for products and services; technological developments and other potential effects of the Business Combination on BuzzFeed; (8) costs related to the Business Combination; (9) changes in applicable laws or regulations, including revised foreign content and ownership regulations; (10) changes in national and local economic and other conditions and developments in technology, each of which could influence the levels (rate and volume) of BuzzFeed’s subscriptions and advertising, the growth of its businesses and the implementation of its strategic initiatives; government regulation; (11) poor quality broadband infrastructure in certain markets; (12) the possibility that BuzzFeed or the combined company may be adversely affected by other economic, business and/or competitive factors; and (13) other risks and uncertainties set forth in the sections titled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in 890’s registration statement on Form S-1, as amended by the section titled “Risk Factors” in 890’s Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2021, as filed by 890 with the SEC, the sections titled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in 890’s Registration Statement on Form S-4 filed in connection with the Business Combination, and additional risks and uncertainties set forth in other filings with the SEC.

 

 

 

 

 

Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. None of 890, Complex Networks, or BuzzFeed undertakes any duty to update these forward-looking statements.

 

Participants in the Solicitation

 

890, BuzzFeed, and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from 890’s shareholders in connection with the proposed transaction. A list of the names of such directors and executive officers and information regarding their interests in the Business Combination is contained in the proxy statement/prospectus.

 

No Offer or Solicitation

 

This press release shall not constitute a solicitation of a proxy, consent, or authorization with respect to any securities or in respect of the proposed transaction. This press release shall also not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any states or jurisdictions in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

 

About 890 5th Avenue Partners, Inc.

 

890 5th Avenue Partners, Inc. is a special purpose acquisition company that specializes in converging technology, media, and telecommunications opportunities. They are investment partners that focus on supporting companies’ strategic growth within the media and telecommunications industry, which is undergoing an unprecedented amount of disruption over an extraordinarily accelerated time frame. 890 5th Avenue Partners, Inc. is led by seasoned media veterans who are uniquely positioned to advise both legacy assets and emerging growth platforms to scale through strategic combinations.

 

About BuzzFeed

 

BuzzFeed is the leading tech-powered, diversified media company that reaches hundreds of millions globally through its cross-platform news and entertainment network. The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world's largest social food network; original reporting and investigative journalism through BuzzFeed News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through BuzzFeed Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

 

 

 

 

 

About Complex Networks

 

Complex Networks is a global youth entertainment network spanning major pop culture categories including streetwear and style, food, music, sneakers and sports. Complex Networks is diversified around three pillars: advertising, e-commerce, and content where it creates and distributes original programming for Gen Z and Millennial audiences through premium distributors such as Netflix, Hulu, Turner, Corus, Facebook, Snap, YouTube, Roku and more. Additionally, Complex Networks generates revenue through a number of core business lines, including branded content and advertising, licensing, events, e-commerce, and agency consulting services.

 

The tables below set forth certain financial results of each of BuzzFeed and Complex Networks for the third quarter and nine months of 2021 and 2020. This information is only a summary and should be read in conjunction with BuzzFeed’s financial statements and related notes and “Management’s Discussion and Analysis of Financial Condition and Results of Operations of BuzzFeed” and Complex Networks’ financial statements and related notes and “Management’s Discussion and Analysis of Financial Condition and Results of Operations of Complex Networks.

 

BuzzFeed

 

Financial Highlights

 

 

Three Months Ended

September 30,

 

         

Nine Months Ended

September 30,

 

       
(In thousands)   2021     2020     % Change     2021     2020     % Change  
Advertising   $ 50,240     $ 36,051       39 %   $ 136,693     $ 94,105       45 %
Content     26,483       27,476       (4 )%     70,261       74,947       (6 )%
Commerce and other     13,373       11,716       14 %     44,894       29,245       54 %
Total revenue   $ 90,096     $ 75,243       20 %   $ 251,848     $ 198,297       27 %
Loss from operations   $ (881 )   $ (1,884 )     53 %   $ (17,817 )   $ (22,364 )     20 %
Net loss   $ (3,582 )   $ (2,130 )     (68 )%   $ (15,696 )   $ (21,141 )     26 %
Adjusted EBITDA   $ 5,992     $ 2,801       114 %   $ 7,307     $ (7,868 )     NM  

 

Adjusted EBITDA

 

Adjusted EBITDA is a non-GAAP financial measure and represents a key metric used by management and BuzzFeed’s Board of Directors to measure the operational strength and performance of BuzzFeed’s business, to establish budgets, and to develop operational goals for managing BuzzFeed’s business. BuzzFeed defines Adjusted EBITDA as net income (loss), excluding the impact of net income (loss) attributable to noncontrolling interests, income tax provision (benefit), interest expense, interest income, other income, net, depreciation and amortization, stock-based compensation, restructuring costs, and other non-cash and non-recurring items that management believes are not indicative of ongoing operations.

 

 

 

 

 

BuzzFeed believes Adjusted EBITDA is relevant and useful information for investors because it allows investors to view performance in a manner similar to the method used by its management. There are limitations to use of Adjusted EBITDA and BuzzFeed’s Adjusted EBITDA may not be comparable to similarly titled measures of other companies. Other companies, including companies in BuzzFeed’s industry, may calculate non-GAAP financial measures differently than BuzzFeed does, limiting the usefulness of those measures for comparative purposes.

 

Adjusted EBITDA should not be considered a substitute for income (loss) from operations, net income (loss), or net income (loss) attributable to BuzzFeed, Inc. that BuzzFeed has reported in accordance with GAAP.

 

The following table presents a reconciliation of Net (loss) income to Adjusted EBITDA, the most directly comparable financial measure calculated in accordance with GAAP:

 

BuzzFeed
Reconciliation of GAAP to Non-GAAP Financial Measures
  Three Months Ended September 30,    

 

Nine Months Ended

September 30,

 
(In thousands)   2021     2020     2021     2020  
Net loss   $ (3,582 )   $ (2,130 )   $ (15,696 )   $ (21,141 )
Income tax benefit     (353 )     (12 )     (5,011 )     (797 )
Loss on disposition of subsidiary     612       -       612       -  
Interest expense     592       253       1,370       411  
Interest income     (105 )     (5 )     (232 )     (145 )
Other expense (income), net     1,955       10       1,140       (692 )
Depreciation and amortization     5,407       4,358       15,033       13,508  
Stock-based compensation     503       327       850       988  
Restructuring(1)     -       -       3,645       -  
Transaction costs(2)     963       -       5,596       -  
Adjusted EBITDA   $ 5,992     $ 2,801     $ 7,307     $ (7,868 )

 

 

  (1) For nine months ended September 30, 2021, reflects costs associated with involuntary terminations of employees across various roles and levels as part of the integration of the acquisition Huffington Post.

 

  (2) Reflects legal, advisory, and consulting fees associated with the proposed merger with 890 and acquisition of Complex Networks.

 

 

 

 

 

 

Complex Networks

 

Financial Highlights

 

 

Three Months Ended

September 30,

 

         

Nine Months Ended

September 30,

 

       
(In thousands)   2021     2020     % Change     2021     2020     % Change  
Advertising   $ 14,517     $ 12,018       21 %   $ 40,634     $ 31,394       29 %
Content     16,090       16,045       -%       38,401       53,613       (28 )%
E-Commerce and other     565       529       7 %     5,221       1,812       188 %
Total revenue (including related party revenue of $0 and $6,350, and $0 and $22,625, respectively)   $ 31,172     $ 28,592       9 %   $ 84,256     $ 86,819       (3 )%
Loss from operations   $ (4,179 )   $ (1,509 )     (177 )%   $ (18,812 )   $ (11,337 )     (66 )%
Net loss   $ (3,142 )   $ (2,384 )     (32 )%   $ (14,668 )   $ (8,366 )     (75 )%
Adjusted EBITDA   $ 333     $ 914       (64 )%   $ (5,310 )   $ (4,068 )     (31 )%

 

Adjusted EBITDA

 

Adjusted EBITDA is a non-GAAP financial measure and represents a key metric used by Complex Networks’ management to evaluate Complex Networks’ performance, identify trends, formulate financial projections, and make strategic decisions. Complex Networks defines Adjusted EBITDA as net (loss) income adjusted for (i) income tax provision (benefit), (ii) interest expense (income), (iii) depreciation and amortization, and (iv) certain other non-cash or non-recurring items impacting net (loss) income.

 

Complex Networks believes that Adjusted EBITDA provides useful information for investors because it allows investors to view performance in a manner similar to the method used by its management. There are limitations to Adjusted EBITDA and Complex Networks’ Adjusted EBITDA may not be comparable to similarly titled measures of other companies. Other companies, including companies in our industry, may calculate non-GAAP financial measures differently than Complex Networks does, limiting the usefulness of those measures for comparative purposes.

 

Adjusted EBITDA should not be considered a substitute for income (loss) from operations, net income (loss), or net income (loss) attributable to Complex Networks that it has reported in accordance with GAAP.

 

The following table presents a reconciliation of Net (loss) income to Adjusted EBITDA, the most directly comparable financial measure calculated in accordance with GAAP:

 

Complex Networks

 


Reconciliation of GAAP to Non-GAAP Financial Measures

 

  Three Months Ended
September 30,
   

Nine Months Ended

September 30,

 
(In thousands)   2021     2020     2021     2020  
Net loss   $ (3,142 )   $ (2,384 )   $ (14,668 )   $ (8,366 )
Add (deduct):                                
  Interest expense (income)     37       (1 )     58       (47 )
  Depreciation and amortization     2,646       2,423       7,642       7,269  
  (Benefit) provision for income taxes     (1,074 )     876       (4,202 )     (2,924 )
  Transaction costs (1)     1,866       -       5,860       -  
Adjusted EBITDA   $ 333     $ 914     $ (5,310 )   $ (4,068 )

 

 

  (1) Consists of legal, advisory, and consulting costs incurred in connection with the proposed acquisition by BuzzFeed.

 

 

 

 

 

 

 

Exhibit 99.2

 

BUZZFEED, INC.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share amounts)

 

 

 

    September 30, 2021     December 31, 2020  
Assets                
Current assets                
Cash and cash equivalents   $ 145,597     $ 90,626  
Accounts receivable (net of allowance for doubtful accounts of $699 and $1,387 as of September 30, 2021 and December 31, 2020)     77,351       106,251  
Prepaid and other current assets     23,851       11,644  
Total current assets     246,799       208,521  
Restricted cash     -       15,500  
Property and equipment, net     22,875       25,545  
Capitalized software costs, net     16,586       16,560  
Intangible assets, net     19,139       1,368  
Goodwill     5,927       -  
Prepaid and other assets     18,506       11,698  
Total assets   $ 329,832     $ 279,192  
                 
Liabilities and Equity                
Current liabilities                
Accounts payable   $ 12,587     $ 8,413  
Accrued expenses     20,188       20,638  
Deferred rent     4,252       3,903  
Deferred revenue     1,503       2,432  
Accrued compensation     23,749       19,724  
Other current liabilities     1,312       2,118  
Total current liabilities     63,591       57,228  
Deferred rent     13,634       18,053  
Debt     19,504       20,396  
Other liabilities     3,781       1,633  
Total liabilities     100,510       97,310  
                 
Commitments and contingencies                
                 
Series A, convertible preferred stock, $0.001 par value; 3,500,000 shares authorized; 3,500,000 shares issued and outstanding at September 30, 2021 and December 31, 2020     3,001       3,001  
Series A-1, convertible preferred stock, $0.001 par value; 3,800,515 shares authorized; 3,800,515 shares issued and outstanding at September 30, 2021 and December 31, 2020     4       4  
Series B, convertible preferred stock, $0.001 par value; 4,401,242 shares authorized; 4,401,242 shares issued and outstanding at September 30, 2021 and December 31, 2020     7,904       7,904  
Series C, convertible preferred stock, $0.001 par value; 5,024,637 shares authorized; 5,024,637 shares issued and outstanding at September 30, 2021 and December 31, 2020     15,434       15,434  
Series D, convertible preferred stock, $0.001 par value; 2,412,718 shares authorized; 2,412,718 shares issued and outstanding at September 30, 2021 and December 31, 2020     19,311       19,311  
Series E, convertible preferred stock, $0.001 par value; 1,605,982 shares authorized; 1,605,982 shares issued and outstanding at September 30, 2021 and December 31, 2020     49,646       49,646  
Series F, convertible preferred stock, $0.001 par value; 4,440,498 shares authorized; 4,440,498 shares issued and outstanding at September 30, 2021 and December 31, 2020     199,856       199,856  
Series G, convertible preferred stock, $0.001 par value; 4,440,498 shares authorized; 4,440,498 shares issued and outstanding at September 30, 2021 and December 31, 2020     199,681       199,681  
Redeemable noncontrolling interest     1,570       848  
                 
Stockholders' deficit                
                 
Class A Common stock, $0.0001 par value. 500,000,000 shares authorized; 12,803,162 shares and 5,034,459 shares issued and outstanding at September 30, 2021 and December 31, 2020     1       1  
Class B Common stock, $0.0001 par value. 500,000,000 shares authorized; 27,391,338 and 34,362,554 shares issued at September 30, 2021 and December 31, 2020 27,143,111 and 34,114,327 shares outstanding at September 30, 2021 and December 31, 2020     3       3  
Class C Common stock, $0.0001 par value. 25,000,000 shares authorized; 21,170,037 and nil shares issued and outstanding at September 30, 2021 and December 31, 2020     2       -  
Additional paid-in capital     97,683       37,190  
Accumulated other comprehensive loss     (3,098 )     (3,359 )
Accumulated deficit     (362,553 )     (346,818 )
Treasury stock, 248,227 shares of Class B common stock at September 30, 2021 and December 31, 2020, respectively     (820 )     (820 )
Total BuzzFeed, Inc. stockholders' deficit     (268,782 )     (313,803 )
Noncontrolling interests     1,697       -  
Total stockholders' deficit     (267,085 )     (313,803 )
Total liabilities and equity   $ 329,832     $ 279,192  

 

See accompanying notes to the unaudited condensed consolidated financial statements.

 

 

 

 

 

BUZZFEED, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)

 

 

    Three months ended
September 30,
    Nine months ended
September 30,
 
    2021     2020     2021     2020  
Revenue   $ 90,096     $ 75,243     $ 251,848     $ 198,297  
                                 
Costs and Expenses                                
Cost of revenue, excluding depreciation and amortization     48,837       33,390       135,903       93,702  
Sales and marketing     11,218       11,995       34,170       39,063  
General and administrative     19,829       22,305       65,274       61,304  
Research and development     5,686       5,079       19,285       13,084  
Depreciation and amortization     5,407       4,358       15,033       13,508  
Total costs and expenses     90,977       77,127       269,665       220,661  
Loss from operations     (881 )     (1,884 )     (17,817 )     (22,364 )
Other (expense) income, net     (2,442 )     (258 )     (2,278 )     426  
Loss on disposition of subsidiary     (612 )     -       (612 )     -  
Loss before income taxes     (3,935 )     (2,142 )     (20,707 )     (21,938 )
Income tax provision (benefit)     (353 )     (12 )     (5,011 )     (797 )
Net loss     (3,582 )     (2,130 )     (15,696 )     (21,141 )
Net income attributable to the redeemable noncontrolling interest     67       62       212       768  
Net income attributable to noncontrolling interests     137       -       (173 )     -  
Net loss attributable to BuzzFeed, Inc.   $ (3,786 )   $ (2,192 )   $ (15,735 )   $ (21,909 )
Net loss available to holders of Class A, Class B, and Class C common stock   $ (3,786 )   $ (2,192 )   $ (15,735 )   $ (21,909 )
Net loss per Class A, Class B, and Class C common share – basic and diluted   $ (0.06 )   $ (0.06 )   $ (0.28 )   $ (0.56 )
Basic and diluted weighted average common shares outstanding     60,840       39,043       57,072       39,009  

 

See accompanying notes to the unaudited condensed consolidated financial statements.

 

 

 

 

 

BUZZFEED, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(In thousands)

 

 

    Three months ended September 30,     Nine months ended September 30,  
    2021     2020     2021     2020  
Net loss   $ (3,582 )   $ (2,130 )   $ (15,696 )   $ (21,141 )
Other comprehensive income (loss)                                
Foreign currency translation adjustment     485       990       262       (2,838 )
Other comprehensive income (loss)     485       990       262       (2,838 )
Comprehensive loss     (3,097 )     (1,140 )     (15,434 )     (23,979 )
Comprehensive income attributable to the redeemable noncontrolling interest     67       62       212       768  
Comprehensive income attributable to noncontrolling interests     137       -       (173 )     -  
Comprehensive loss attributable to BuzzFeed, Inc.   $ (3,301 )   $ (1,202 )   $ (15,473 )   $ (24,747 )

 

See accompanying notes to the unaudited condensed consolidated financial statements.

 

 

 

 

 

BUZZFEED, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIT

(In thousands)

 

 

    Nine Months Ended September 30, 2021  
    Common Stock –
Class A
    Common Stock – Class
B
    Common Stock – Class
C
    Additional     Accumulated     Treasury     Accumulated
other
comprehensive
    Total BuzzFeed,
Inc.
stockholders’
    Noncontrolling     Total
stockholders’
 
    Shares     Amount     Shares     Amount     Shares     Amount     paid-in capital     Deficit     Stock     income (loss)     deficit     interests     deficit  
Balance at January 1, 2021     5,034     $ 1       34,114     $ 3       -     $ -     $ 37,190     $ (346,818 )   $ (820 )   $ (3,359 )   $ (313,803 )   $ -     $ (313,803 )
Net loss     -       -       -       -       -       -       -       (11,367 )     -       -       (11,367 )     (18 )     (11,385 )
Issuance of common stock     -       -       -       -       12,545       1       34,999       -       -       -       35,000       -       35,000  
HuffPost Acquisition     -       -       -       -       8,625       1       24,063       -       -       -       24,064       2,122       26,186  
Stock-based compensation     -       -       -       -       -       -       138       -       -       -       138       -       138  
Issuance of common stock upon exercise of stock options     19       -       161       -       -       -       142       -       -       -       142       -       142  
Other comprehensive loss     -       -       -       -       -       -       -       -       -       (329 )     (329 )     -       (329 )
Balance at March 31, 2021     5,053     $ 1       34,275     $ 3       21,170     $ 2     $ 96,532     $ (358,185 )   $ (820 )   $ (3,688 )   $ (266,155 )   $ 2,104     $ (264,051 )
Net loss     -       -       -       -       -       -       -       (582 )     -       -       (582 )     (292 )     (874 )
Stock-based compensation     -       -       -       -       -       -       209       -       -       -       209       -       209  
Issuance of common stock upon exercise of stock options     29       -       180       -       -       -       145       -       -       -       145       -       145  
Merger of BuzzFeed Japan and HuffPost Japan     -       -       -       -       -       -       -       -       -       -       -       (510 )     (510 )
Other comprehensive loss     -       -       -       -       -       -       -       -       -       105       105       -       105  
Balance at June 30, 2021     5,082     $ 1       34,455     $ 3       21,170     $ 2     $ 96,886     $ (358,767 )   $ (820 )   $ (3,583 )   $ (266,278 )   $ 1,302     $ (264,976 )
Net loss             -       -       -       -       -       -       (3,786 )                     (3,786 )     137       (3,649 )
Stock-based compensation             -       -       -       -       -       503       -       -       -       503               503  
Issuance of common stock upon exercise of stock options     43       -       366       -       -       -       294       -       -       -       294               294  
Disposition of subsidiary     -       -       -       -       -       -       -       -       -       -       -       258       258  
Conversion of shares     7,678       -       (7,678 )     -       -       -       -       -       -       -       -       -       -  
Other comprehensive loss     -       -       -       -       -       -       -       -       -       485       485       -       485  
Balance at September 30, 2021     12,803     $ 1       27,143     $ 3       21,170     $ 2     $ 97,683     $ (362,553 )   $ (820 )   $ (3,098 )   $ (268,782 )   $ 1,697     $ (267,085 )

 

    Nine Months Ended September 30, 2020  
    Common Stock –
Class A
    Common Stock –
Class B
    Additional     Accumulated     Treasury     Accumulated
other comprehensive
    Total
stockholders’
 
    Shares     Amount     Shares     Amount     paid-in capital     Deficit     Stock     income (loss)     deficit  
Balance at January 1, 2020     5,014     $ 1       33,904     $ 3     $ 35,842     $ (357,154 )   $ (820 )   $ (1,243 )   $ (323,371 )
Net loss     -       -       -       -       -       (13,624 )     -       -       (13,624 )
Stock-based compensation     -       -       -       -       390       -       -       -       390  
Issuance of common stock upon exercise of stock options     3       -       53       -       38       -       -       -       38  
Other comprehensive loss     -       -       -       -       -       -       -       (3,805 )     (3,805 )
Balance at March 31, 2020     5,017     $ 1       33,957     $ 3     $ 36,270     $ (370,778 )   $ (820 )   $ (5,048 )   $ (340,372 )
Net loss     -       -       -       -       -       (6,093 )     -       -       (6,093 )
Stock-based compensation     -       -       -       -       384       -       -       -       384  
Issuance of common stock upon exercise of stock options     5       -       20       -       14       -       -       -       14  
Other comprehensive loss     -       -       -       -       -       -       -       (23 )     (23 )
Balance at June 30, 2020     5,022     $ 1       33,977     $ 3     $ 36,668     $ (376,871 )   $ (820 )   $ (5,071 )   $ (346,090 )
Net loss     -       -       -       -       -       (2,192 )     -       -       (2,192 )
Stock-based compensation     -       -       -       -       327       -       -       -       327  
Issuance of common stock upon exercise of stock options     3       -       105       -       44       -       -       -       44  
Other comprehensive loss     -       -       -       -       -       -       -       990       990  
Balance at September 30, 2020     5,025     $ 1       34,082     $ 3     $ 37,039     $ (379,063 )   $ (820 )   $ (4,081 )   $ (346,921 )

 

See accompanying notes to the unaudited condensed consolidated financial statements.

 

 

 

 

BUZZFEED, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

 

 

    Nine months ended September 30,  
    2021     2020  
Operating activities:                
Net loss   $ (15,696 )   $ (21,141 )
Adjustments to reconcile net loss to net cash used in operating activities:                
Depreciation and amortization     15,033       13,508  
Unrealized loss on foreign currency     1,127       (1,471 )
Stock based compensation     850       988  
Deferred income tax     (4,336 )     (94 )
Loss on disposition of subsidiary     612       -  
Loss on disposition of assets     220       250  
Unrealized gain on investment     -       (500 )
Provision for doubtful accounts     (687 )     350  
Changes in operating assets and liabilities:                
Accounts receivable     32,245       33,483  
Prepaid expenses and other current assets and prepaid expenses and other assets     (17,070 )     4,723  
Accounts payable     1,779       (1,731 )
Deferred rent     (2,004 )     (1,361 )
Accrued compensation     1,494       4,353  
Accrued expenses and other liabilities     (1,818 )     (6,394 )
Deferred revenue     (851 )     2,869  
Cash provided by operating activities     10,898       27,832  
                 
Investing activities:                
Capital expenditures     (1,789 )     (3,755 )
Capitalization of internal-use software     (7,587 )     (7,987 )
Cash from acquired business, net     5,200       -  
Cash of disposed subsidiary, less proceeds on disposition     (724 )     -  
Cash used in investing activities     (4,900 )     (11,742 )
                 
Financing activities:                
Proceeds from issuance of common stock     35,000       -  
Proceeds from exercise of stock options     581       96  
Payments on revolving credit facilities     (1,304 )     -  
Borrowings from secured borrowing facility     -       137,609  
Repayments on secured borrowing facility     -       (120,511 )
Cash provided by financing activities     34,277       17,194  
Effect of currency translation on cash and cash equivalents     (804 )     (632 )
Net increase in cash, cash equivalents and restricted cash     39,471       32,652  
Cash and cash equivalents and restricted cash at beginning of period     106,126       74,024  
Cash and cash equivalents and restricted cash at end of period   $ 145,597     $ 106,676  
                 
Supplemental disclosure of cash flow information:                
Cash paid for income taxes, net   $ 1,186     $ 177  
Cash paid for interest   $ 666     $ 208  
Non-cash investing and financing activities:                
Accounts payable and accrued expenses related to property and equipment   $ 988     $ 112  
Issuance of common stock for HuffPost Acquisition   $ 24,064     $ -  

 

See accompanying notes to the unaudited condensed consolidated financial statements.

 

 

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

1.Description of the Business

 

BuzzFeed, Inc. was incorporated in Delaware on June 19, 2008. BuzzFeed, Inc. and subsidiaries (the “Company" or "BuzzFeed”) is a global media company with social, content-driven publishing technology. BuzzFeed provides breaking news, original reporting, entertainment, and video across its owned and operated and the social web to its global audience. The Company derives its revenue primarily from content, advertising and commerce sold to leading brands. The Company has one reportable segment.

 

As of the nine months ended September 30, 2021, the Company has cash and cash equivalents of $146 million and generated a cash inflow from operations of $11 million. While the Company became profitable in 2020, the Company has a history of net losses and incurred a loss during the nine months ended September 30, 2021, and has an accumulated deficit of $363 million as of September 30, 2021. The Company has cash available on hand and management believes its existing capital resources will be sufficient to support the Company’s operations and meet its obligations as they come due within one year from the date these condensed consolidated financial statements are issued.

 

In March 2020, the World Health Organization declared the viral strain of a coronavirus (“COVID-19”) a global pandemic and recommended containment and mitigation measures worldwide. The spread of COVID-19 and the resulting economic contraction has resulted in increased business uncertainty and an impact on revenue in the month of March and the second quarter of 2020, followed by a recovery in the third quarter of 2020. The Company continues to be impacted by significant uncertainty in the macroeconomic conditions which may cause business slowdowns, depress demand for our advertising business and adversely impact the Company’s operations. The consequences of a prolonged economic decline could include, but not limited to, reduced sales and increased instances of uncollectible customer receivables. The Company cannot reasonably estimate the length or severity of this pandemic, or the extent to which the disruption may materially impact on the financial results and condition of the Company.

 

Proposed Merger with 890 5th Avenue Partners

 

On March 27, 2021, BuzzFeed entered into an agreement to acquire 100% of the members’ interests of CM Partners, LLC (“Complex Networks”), a publisher of online media content targeting Millennial and Gen Z consumers (the “C Acquisition”). The closing of the C Acquisition is contingent on BuzzFeed merging with 890 5th Avenue Partners, Inc. (“890”), a special purpose acquisition company. BuzzFeed has provided a performance deposit of $5 million that will be forfeited in the event the C Acquisition is terminated. This performance deposit is included in prepaid and other current assets in the condensed consolidated balance sheet at September 30, 2021 and included within cashflows from operations in the condensed consolidated statement of cash flows for the nine months ended September 30, 2021. Consideration for Complex Networks will consist of approximately $200 million of cash and 10,000,000 shares of the post-merger company.

 

On June 24, 2021, BuzzFeed entered into an agreement and plan of merger (as amended on October 28, 2021, the “Merger Agreement”) by and among 890, Bolt Merger Sub I, Inc., a Delaware corporation and a wholly owned subsidiary of 890 (“Merger Sub I”), Bolt Merger Sub II, Inc., a Delaware corporation and a wholly owned subsidiary of 890 (“Merger Sub II”), and BuzzFeed. The Merger Agreement provides for, among other things, the following transactions at closing: Merger Sub I will merge with and into BuzzFeed, with BuzzFeed as the surviving company in the merger and, after giving effect to such merger, continuing as a wholly owned subsidiary of 890 (the “Merger”). Immediately following the Merger, BuzzFeed will merge with and into Merger Sub II (the “Second Merger”, together with the Merger the “Two-Step Merger”) with Merger Sub II being the surviving company of the Second Merger. The Two-Step Merger and the other transactions contemplated by the Merger Agreement, including the acquisition of Complex Networks by the surviving entity of the Two-Step Merger, are referred to as the “Business Combination”. Upon the consummation of the Business Combination, the new combined company will be renamed BuzzFeed, Inc. In connection with the Merger Agreement, Jonah Peretti, Jonah Peretti, LLC, NBCUniversal Media, LLC (“NBCU”) and PNC Bank National Association, entered into an escrow agreement (the “Escrow Agreement”) and BuzzFeed and NBCU entered into a commercial agreement (the “Commercial Agreement”).

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

The Escrow Agreement provides for, among other things, the escrow of 1,200,000 shares of New BuzzFeed Class A common stock or New BuzzFeed Class B common stock (the “Escrowed Shares”) exchangeable by Jonah Peretti, LLC in connection with the Two-Step Merger. Pursuant to the Escrow Agreement, in the event the Transfer Date SPAC Share Price (as defined in the Escrow Agreement) is less than $12.50 per share on the Transfer Date (as defined in the Escrow Agreement), Jonah Peretti, LLC and NBCU shall instruct the escrow agent to transfer (1) to NBCU a number of Escrowed Shares equal to the Make Whole Shares (as defined in the Escrow Agreement) and (2) to Mr. Peretti, the remainder of the Escrowed Shares, if any. If the Transfer Date SPAC Share Price is equal to or greater than $12.50 on the Transfer Date, Jonah Peretti, LLC and NBCU shall instruct the escrow agent to transfer all of the Escrowed Shares to Mr. Peretti. The Escrow Agreement is expected to be accounted for as a compensatory stock-based compensation award with a market condition. As there are no future service conditions, the fair value of the award (currently estimated at $5.6 million) is expected to be recognized as an expense upon closing of the Two-Step Merger. The $5.6 million estimated fair value was estimated using a model based on multiple stock price paths developed through the use of a Monte Carlo simulation that incorporates into the valuation the likelihood that the market condition will be satisfied.

 

Under the Commercial Agreement, which will become effective on the closing of the Two-Step Merger: (1) NBCU will continue to be entitled to marketing services on BuzzFeed platforms at certain discounted rates; (2) BuzzFeed will provide editorial promotion of at least $1.0 million in marketing value during each year of the term of the Commercial Agreement across BuzzFeed’s digital properties at no cost to NBCU, its affiliates and joint ventures and their respective brands; (3) BuzzFeed will provide licensed content to NBCU to be made available on an applicable NBCU entity streaming service under certain exclusivity terms during the remainder of the term of the Commercial Agreement; (4) NBCU shall be the exclusive sales representative for all BuzzFeed inventory, including HuffPost inventory, on Apple News, and BuzzFeed shall endeavor to spend at least $1.0 million during the first year of the term of the Commercial Agreement to promote any of its commerce initiatives; and (5) BuzzFeed will provide 200 million impressions per year of the term of the Commercial Agreement to drive traffic from BuzzFeed platforms and third-party social media platforms to NBCU news properties. The Commercial Agreement shall continue to be in effect for a period of three years, unless earlier terminated by either party in accordance with its terms and conditions, or until terminated by BuzzFeed as of the date that NBCU realized $400.0 million or more in value for the NBCU Base Shares (as defined in the Escrow Agreement).

 

2.Summary of Significant Accounting Policies

 

Basis of Financial Statements and Principles of Consolidation

 

The accompanying unaudited financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. As such, the accompanying interim condensed consolidated financial statements and these related notes should be read in conjunction with the Company’s consolidated financial statements and related notes as of December 31, 2020 and 2019, and for the years ended December 31, 2020, 2019, and 2018. The condensed consolidated balance sheet as of December 31, 2020 included herein was derived from the audited financial statements as of that date but does not include all disclosures including notes required by GAAP.

 

The condensed consolidated financial statements include all normal recurring adjustments that, in the opinion of management, are necessary to present fairly the results for the interim periods presented. Interim results are not necessarily indicative of the results for the full year ending December 31, 2021.

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

The condensed consolidated financial statements include the accounts of BuzzFeed, Inc., and its wholly-owned and majority-owned subsidiaries, and any variable interest entities for which the Company is the primary beneficiary. All intercompany balances and transactions have been eliminated in consolidation.

 

Certain prior year figures have been reclassified to conform to current period presentation.

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported results of operations during the reporting period. Due to the use of estimates inherent in the financial reporting process actual results could differ from those estimates.

 

Key estimates and assumptions relate primarily to revenue recognition, valuation allowances for deferred income tax assets, allowance for doubtful accounts, fair values used for stock-based compensation, fair values of acquired intangible assets, and useful lives of long-lived assets.

 

Business Combinations

 

Acquisitions are accounted for in accordance with ASC Topic 805, Business Combinations (“ASC 805”). Accordingly, we make an initial allocation of the purchase price at the date of acquisition based upon our understanding of the fair value of the acquired assets and assumed liabilities. We obtain this information during due diligence and through other sources. In the months after closing, as we obtain additional information about these assets and liabilities, including through asset appraisals, we are able to refine estimates of fair value and more accurately allocate the purchase price. Only items identified as of the acquisition date are considered for subsequent adjustment to the purchase price allocation. We will make appropriate adjustments to the purchase price allocation prior to completion of the measurement period, as required.

 

Recently Adopted Accounting Pronouncements

 

On January 1, 2020, we adopted ASU 2018-13, Fair Value Measurement (Topic 820)—Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement, an accounting standard that improved the effectiveness of fair value measurement disclosures and modified the disclosure requirements on fair value measurements in Topic 820, Fair Value Measurement, based on the concepts in Financial Accounting Standards Board (“FASB”) Concepts Statement, Conceptual Framework for Financial Reporting—Chapter 8: Notes to Financial Statements, including the consideration of costs and benefits. The adoption of this ASU did not have material impact on the condensed consolidated financial statements.

 

On January 1, 2021, we adopted the amended guidance in ASU 2019-02, Improvements to Accounting for Costs of Films and License Agreements for Program Materials, which aligns the accounting for capitalizing production costs of episodic television series with the guidance for films. As a result, the capitalization of costs incurred to produce episodic television series is no longer limited to the amount of revenue contracted in the initial market until persuasive evidence of a secondary market exists. In addition, under this guidance we test our film costs for impairment on a title-by-title basis or together with other films and series as part of a group, based on the predominant monetization strategy of the film or series. Further, for film costs monetized in a film group, the guidance requires any change to the estimated life of the film or television series to be accounted for prospectively. The guidance eliminates existing balance sheet classification guidance and adds new disclosure requirements relating to costs for acquired and produced films and television series. The adoption of this guidance did not have a material impact on the condensed consolidated financial statements.

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

Accounting Pronouncements Not Yet Adopted

 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842), which supersedes existing guidance on accounting for leases in Leases (Topic 840) and generally requires leased assets and lease liabilities to be recognized on the balance sheet. The ASU is effective for the Company for annual periods beginning after December 15, 2021, and interim periods within fiscal years beginning after December 15, 2022. Early adoption is permitted. The Company is currently assessing the impact of adopting ASU 2016-02 on the Company’s condensed consolidated financial statements.

 

In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326), which changes the impairment model for most financial assets, including accounts receivable, and replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. The guidance is effective for the Company for interim and annual periods beginning after December 15, 2022, with early adoption permitted. The Company is currently assessing the timing and impact of adopting ASU 2016-13 on the Company’s condensed consolidated financial statements.

 

In August 2018, the FASB issued ASU 2018-15, Intangibles – Goodwill and Other – Internal-Use Software (Subtopic 350-40): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract. ASU 2018-15 is effective for the Company for annual reporting periods beginning after December 15, 2020, and interim periods within annual periods beginning after December 15, 2021. Early adoption of this guidance is permitted and the amendments in this update should be applied either retrospectively or prospectively to all implementation costs incurred after the date of adoption. The Company plans to adopt this guidance for the year ending December 31, 2021 and is currently evaluating the impact of the adoption of this guidance on the condensed consolidated financial statements.

 

In December 2019, the FASB issued ASU No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes. The amendments in this ASU simplify the accounting for income taxes by removing certain exceptions to the general principles in Topic 740, Income Taxes. The amendments also improve consistent application and simplify GAAP for other areas of Topic 740 by clarifying and amending existing guidance. The guidance is effective for the Company for annual periods beginning after December 15, 2021, and interim periods within fiscal years beginning after December 15, 2022. Early adoption is permitted. The Company is currently assessing the timing and impact of adopting the new guidance on the Company’s condensed consolidated financial statements.

 

3.Acquisition and Disposition

 

Acquisition of HuffPost and Verizon Investment

 

On February 16, 2021, the Company completed the acquisition of 100% of HuffPost (“HuffPost Acquisition”), a publisher of online news and media content, from entities controlled by Verizon Communications Inc. (“Verizon”). The Company issued 21,170,037 shares of non-voting BuzzFeed Class C common stock to an entity controlled by Verizon, of which 8,625,234 were in exchange for the acquisition of HuffPost and 12,544,803 were in exchange for a concurrent $35.0 million cash investment in the Company by Verizon, which was accounted for as a separate transaction.

 

The following table summarizes the fair value of consideration exchanged as a result of the HuffPost Acquisition (in thousands):

 

Fair value of common stock issued(1)  $24,064 
Working capital adjustments   (490)
Total consideration  $23,574 

 

(1) – represents 8,625,234 shares of BuzzFeed common stock issued at a value of $2.79 per share. The fair value per share was determined using Level 3 inputs using a combination of a market approach based on guideline public companies and an income approach based on estimated discounted cash flows.

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

The following table summarizes the preliminary determination of the fair value of identifiable assets acquired and liabilities assumed from our acquisition of HuffPost (in thousands). The purchase price allocation for the assets acquired and liabilities assumed may be subject to change as additional information is obtained during the acquisition measurement period.

 

Cash and cash equivalents  $5,513 
Accounts receivable   3,383 
Prepaid and other current assets   611 
Deferred tax assets   116 
Property and equipment   620 
Intangible assets   19,500 
Goodwill   5,927 
Accounts payable   (1,410)
Accrued expenses and other current liabilities   (4,249)
Deferred tax liabilities   (4,251)
Other liabilities   (63)
Noncontrolling interests   (2,123)
Total consideration for HuffPost  $23,574 

 

The fair values of the intangible assets were estimated using Level 3 inputs. The fair value of trademarks and trade names was determined using the relief from royalty method and the fair value of acquired technology was determined using the replacement cost approach. The useful lives of the acquired trademarks and trade names and acquired technology are 15 years and 3 years, respectively. The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets acquired resulted in $5.9 million of goodwill, which is primarily attributed to workforce and synergies, and is not deductible for tax purposes.

 

The HuffPost Acquisition contributed $9.2 million and $19.1 million of revenue for the three and nine months ended September 30, 2021, respectively. The HuffPost Acquisition did not have a material impact on the Company’s net loss for the three and nine months ended September 30, 2021.

 

Disposition

 

In August 2021 the Company disposed of its 51% ownership interest in HuffingtonPost Italia S.R.L. (“HuffPost Italy”) for nominal consideration and recognized a loss on disposition of $0.6 million. HuffPost Italy did not have a material impact on the Company’s net loss for the three or nine months ended September 30, 2021.

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

4.Revenue Recognition

 

Disaggregated Revenue

 

The table below presents the Company’s revenue disaggregated based on the nature of its arrangements (in thousands). Management uses these categories of revenue to evaluate the performance of its businesses and to assess its financial results and forecasts.

 

   Three Months Ended September 30,   Nine Months Ended September 30, 
   2021   2020   2021   2020 
Advertising  $50,240   $36,051   $136,693   $94,105 
Content   26,483    27,476    70,261    74,947 
Commerce   13,373    11,716    44,894    29,245 
   $90,096   $75,243   $251,848   $198,297 

 

The following table presents the Company’s revenue disaggregated by geography (in thousands):

 

   Three Months Ended September 30,   Nine Months Ended September 30, 
   2021   2020   2021   2020 
Revenue:                
United States  $79,074   $67,668   $224,854   $179,689 
International   11,022    7,575    26,994    18,608 
Total  $90,096   $75,243   $251,848   $198,297 

 

Contract Balances

 

The timing of revenue recognition, billings and cash collections can result in billed accounts receivable, unbilled receivables (contract assets), and deferred revenues (contract liabilities). The payment terms and conditions within the Company’s contracts vary by the type, the substantial majority of which require that customers pay for their services on a monthly or quarterly basis, as the services are being provided. When the timing of revenue recognition differs from the timing of payments made by customers, the Company recognizes either unbilled revenue (its performance precedes the billing date) or deferred revenue (customer payment is received in advance of performance). In addition, we have determined our contracts generally do not include a significant financing component.

 

The Company’s contract assets are presented in Prepaid and other current assets on the accompanying condensed consolidated balance sheets and totaled $7.5 million and $2.8 million as of September 30, 2021 and December 31, 2020, respectively. These amounts relate to revenue recognized during the respective quarter that is expected to be invoiced and collected in the next twelve months.

 

The Company’s contract liabilities, which are recorded in Deferred revenue on the accompanying condensed consolidated balance sheets, are expected to be recognized as revenues during the succeeding twelve-month period. Deferred revenue totaled $1.5 million and $2.4 million at September 30, 2021 and December 31, 2020, respectively.

 

The amount of revenue recognized during the nine months ended September 30, 2021 that was included in the deferred revenue balance as of December 31, 2020 was $1.3 million.

 

Transaction Price Allocated to Remaining Performance Obligations

 

We have certain licensing contracts with minimum guarantees and terms extending beyond one year. The transaction price allocated to the remaining performance obligations on these contracts was $ 5.7 million at September 30, 2021 and is expected to be recognized over the next 3 years. This amount does not include: (i) contracts with an original expected duration of one year or less, such as advertising contracts, (ii) variable consideration in the form of sales-based royalties, and (iii) variable consideration allocated entirely to wholly unperformed performance obligations.

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

5.Fair Value Measurements

 

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable, accrued expenses, deferred rent, deferred revenue, other current liabilities, and debt approximate fair value. Marketable securities and money market funds are categorized as Level 1.

 

The Company measures its cash equivalents at amortized cost, which approximates fair value. Money market funds categorized as Level 1 as of September 30, 2021 and December 31, 2020 are as follows (in thousands):

 

   September 30, 2021   December 31, 2020 
Cash equivalents:          
Money market funds  $24,461   $24,460 
   $24,461   $24,460 

 

6.Property and Equipment, net

 

Property and equipment, net consisted of the following (in thousands):

 

   September 30, 2021   December 31, 2020 
Leasehold improvements  $50,528   $49,074 
Furniture and fixtures   8,281    8,027 
Computer equipment   6,602    5,625 
Video equipment   713    643 
    66,124    63,369 
Less: Accumulated Depreciation   (43,249)   (37,824)
   $22,875   $25,545 

 

Depreciation totaled $5.6 million and $6.2 million for the nine months ended September 30, 2021 and 2020, respectively, included in Depreciation and amortization expense.

 

7.Capitalized Software Costs, net

 

Capitalized software costs, net consisted of the following (in thousands):

 

   September 30, 2021   December 31, 2020 
Website and internal-use software  $79,629   $72,574 
Less: Accumulated Depreciation   (63,043)   (56,014)
   $16,586   $16,560 

 

During the nine months ended September 30, 2021 and 2020, the Company capitalized $7.6 million and $8.0 million, respectively, included in Capitalized software costs and amortized $7.7 million and $7.4 million, respectively, included in Depreciation and amortization expense.

 

8.Goodwill and Intangible Assets, net

 

The following table presents the goodwill activities for the periods presented (in thousands):

 

Balance as of December 31, 2020  $- 
HuffPost Acquisition   5,927 
Balance as of September 30, 2021  $5,927 

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

The following table presents the detail of intangible assets for the periods presented (in thousands) and the weighted average remaining useful lives:

 

   Weighted-
Average
Remaining
  September 30, 2021   December 31, 2020 
   Useful
Lives (in
years)
  Gross
Carrying
Value
   Accumulated
Amortization
   Net Carrying
Value
   Gross
Carrying
Value
   Accumulated
Amortization
   Net Carrying
Value
 
Acquired Technology  3 years  $5,500   $1,146   $4,354   $-   $    -   $- 
Trademarks and Trade Names  15 years   14,000    583    13,417    -    -    - 
Trademarks and Trade Names  Indefinite   1,368    -    1,368    1,368    -    1,368 
Total     $20,868   $1,729   $19,139   $1,368   $-   $1,368 

 

Amortization expense associated with intangible assets for the nine months ended September 30, 2021 and 2020 was $1.7 million and nil, respectively, included in Depreciation and amortization expense.

 

Estimated future amortization expense as of September 30, 2021 is as follows (in thousands):

 

Remainder of 2021  $692 
2022   2,767 
2023   2,767 
2024   1,163 
2025   933 
Thereafter   9,449 
Total  $17,771 

 

9.Debt

 

On May 20, 2020, the Company entered into a two-year, $20.0 million, secured borrowing facility agreement (“Secured Facility”). Borrowings under the Secured Facility were limited to 80% of qualifying accounts receivable and bore interest at a rate of LIBOR plus 7.25% per annum, subject to a LIBOR floor rate of 1.5%. Repayment of borrowings under the Secured Facility was required upon the earlier of: (i) the collection of the qualified account receivable, (ii) the maturity date of May 21, 2022, or (iii) on demand with respect to any qualified account receivable that is disputed by the payor, for which the payor has become insolvent or has indicated an inability or unwillingness to pay, or that remains uncollected more than 120 days from the original invoice date. The Secured Facility was subject to a minimum monthly average utilization of $10.0 million. Borrowings under the Secured Facility were collateralized by the Company’s personal property (including accounts receivable but excluding intellectual property). The Secured Facility included covenants that, among other things, limited the ability of the Company to incur additional indebtedness. The Company terminated the Secured Facility on December 30, 2020.

 

On December 30, 2020, the Company entered into a new three-year, $50.0 million, revolving loan and standby letter of credit facility agreement (“Revolving Credit Facility”). The Revolving Credit Facility provides for the issuance of up to $15.5 million of standby letters of credit and aggregate borrowings under the Revolving Credit Facility are generally limited to 95% of qualifying investment grade accounts receivable and 90% of qualifying non-investment grade accounts receivable, subject to adjustment at the discretion of the lenders. The Revolving Credit Facility includes covenants that, among other things, require the Company to maintain at least $25.0 million of unrestricted cash at all times, limits the ability of the Company to incur additional indebtedness, pay dividends, hold unpermitted investments, or make material changes to the business. The Company was in compliance with the financial covenant as of September 30, 2021. The $15.5 million of standby letters of credit were issued during the three months ended March 31, 2021 in favor of certain of the Company’s landlords, which relieved the Company of the requirement to maintain $15.5 million of cash as collateral. As a result, the $15.5 million classified as restricted cash in the condensed consolidated balance sheets as of December 31, 2020 was classified as cash and cash equivalents as of September 30, 2021.

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

Borrowings under the Revolving Credit Facility bear interest at LIBOR, subject to a floor rate of 0.75%, plus a margin of 3.75% to 4.25%, depending on the level of the Company’s utilization of the facility (4.75% at September 30, 2021), and subject to a monthly minimum utilization of $15.0 million. The facility also includes an unused commitment fee of 0.375%.

 

As of September 30, 2021, the Company had outstanding borrowings of $19.5 million under the Revolving Credit Facility. The total unused borrowing capacity at as of September 30, 2021 was $11.5 million.

 

The Company had $0.4 million and $0.5 million of costs in connection with the issuance of debt included in Prepaid and other assets as of September 30, 2021 and December 31, 2020, respectively.

 

10.Convertible Preferred Stock

 

As of September 30, 2021 and December 31, 2020
Series  Year
Issued
  Shares
Authorized
   Shares
Issued and
Outstanding
   Issue Price   Liquidation
Value
 
Series A  2008   3,500,000    3,500,000   $1.0000   $3,500,000 
Series A-1  2008   3,800,515    3,800,515   $0.1579    600,101 
Series B  2010   4,401,242    4,401,242   $1.8177    8,000,138 
Series C  2011   5,024,637    5,024,637   $3.0848    15,500,000 
Series D  2012   2,412,718    2,412,718   $8.0283    19,370,024 
Series E  2014   1,605,982    1,605,982   $31.1336    50,000,001 
Series F  2015   4,440,498    4,440,498   $45.0400    200,000,030 
Series G  2016   4,440,498    4,440,498   $45.0400    200,000,030 
       29,626,090    29,626,090        $496,970,324 

 

There were no movements in the balances of convertible preferred stock during for the nine months ended September 30, 2021 and 2020.

 

11.Redeemable Noncontrolling Interest

 

The table below presents the reconciliation of changes in redeemable noncontrolling interests (in thousands):

 

   2021   2020 
Balance as of January 1  $848   $28 
Allocation of net income for the three months ended March 31   60    383 
Balance as of March 31   908    411 
Merger of BuzzFeed Japan and HuffPost Japan   510    - 
Allocation of net income for the three months ended June 30   85    323 
Balance as of June 30   1,503    734 
Allocation of net income for the three months ended September 30   67    62 
Ending balance as of September 30  $1,570   $796 

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

12.Stockholders’ Equity

 

Common Stock

 

In December 2020, the Company amended its Certificate of Incorporation to authorize the issuance of up to 25,000,000 shares of Class C common stock. Holders of Class C common stock are not entitled to vote, but otherwise have the same rights as holders of Class A and Class B common stock. In February 2021, in connection with the HuffPost Acquisition and concurrent $35.0 million investment by Verizon, the Company issued 21,170,037 shares of newly issued Class C common stock.

 

Stock Option Plan

 

A summary of the share activity under the Company’s stock option plan is presented below (in thousands, except per share amounts):

 

   Number of
Shares
   Weighted
Average
Exercise
Price
   Weighted
Average
Remaining
Term
   Aggregate
Intrinsic
Value
 
Balance as of December 31, 2020   32,127   $1.96    5.01   $19,248 
Granted   2,028    2.79           
Exercised   (798)   0.73           
Forfeited   (7,738)   2.97           
Expired   (1,603)   2.78           
Balance as of September 30, 2021   24,016   $1.69    2.59   $25,699 
Expected to vest at
September 30, 2021
   2,357   $2.74    9.35    - 
Exercisable at September 30, 2021   24,016   $1.69    2.59   $25,699 

 

As of September 30, 2021, the total share-based compensation costs not yet recognized related to unvested stock options was $2.6 million, which is expected to be recognized over the weighted-average remaining requisite service period of 3 years.

 

The Company currently uses authorized and unissued shares to satisfy share award exercises.

 

Restricted Stock Units

 

A summary of the restricted stock unit activity is presented below (in thousands, except per share amounts):

 

   Shares   Weighted Average
Grant-Date Fair
Value
 
Outstanding as of December 31, 2020   8,268   $2.61 
Granted   9,260    2.81 
Vested   -    - 
Forfeited   (359)   2.70 
Outstanding as of September 30, 2021   17,169   $2.71 

 

As of September 30, 2021, there was approximately $46.6 million of unrecognized compensation costs related to restricted stock units.

 

 

 

 

BUZZFEED, INC.

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

However, only a portion of the restricted stock units are expected to satisfy the liquidity condition upon completion of the Two-Step Merger due to different liquidity conditions that exist in our restricted stock units. The liquidity condition for 8,043,830 restricted stock units is satisfied upon the occurrence of a sale transaction (“Acquisition”) or the completion of an initial public offering. The Two-Step Merger will not result in the satisfaction of this liquidity condition as it does not meet the definition of an Acquisition per the award agreements. The liquidity condition for the remaining 9,124,000 restricted stock units is satisfied upon the occurrence of other events, including a merger or acquisition or other business combination transaction involving the Company and a publicly traded special purpose acquisition company or other similar entity. Accordingly, the Two-Step Merger will satisfy the liquidity condition for these restricted stock units. Upon closing of the Two-Step Merger, we expect to recognize approximately $13.5 million of incremental stock-based compensation expense associated with these restricted stock units, based on the number of restricted stock units outstanding and the requisite service period completed at September 30, 2021, and assuming no forfeitures prior to the closing of the Two-Step Merger. The actual incremental stock-based compensation expense that will be recorded upon closing of the Two-Step Merger will depend on the timing of closing and actual forfeitures.

 

Stock-Based Compensation Expense

 

The following table summarizes stock-based compensation cost included in the condensed consolidated statements of operations (in thousands):

 

    Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
    2021     2020     2021     2020  
Cost of revenue, excluding depreciation and amortization   $ 388     $ 54     $ 543     $ 61  
Sales and marketing     37       28       98       31  
General and administrative     59       221       160       872  
Research and development     19       24       49       24  
    $ 503     $ 327     $ 850     $ 988  

 

The Company recognized no income tax benefit in the condensed consolidated statements of operations for stock-based compensation arrangements during the three and nine months ended September 30, 2021 and 2020.

 

  13. Earnings (Loss) Per Share

 

Earnings (loss) per share is computed using the two-class method. Basic earnings (loss) per share is computed using the weighted average number of shares of common stock outstanding for the period. Diluted earnings (loss) per share reflects the effect of the assumed exercise of stock options, the vesting of restricted stock units, and the conversion of convertible preferred stock only in the periods in which such effect would have been dilutive.

 

Undistributed earnings are allocated to convertible preferred stock and shares of Class A common stock, Class B common stock, and Class C common stock based on the contractual participation rights of each as if earnings for the year had been distributed. Holders of convertible preferred stock are entitled to noncumulative annual dividends at a rate of 8% of the applicable original issue price when, as and if declared by the Company’s board of directors and prior to and in preference of payment of dividends on the Company’s common stock. Thereafter, dividends are distributed among holders of Class A common stock, Class B common stock, Class C common stock, and convertible preferred stock on a proportionate basis, based on the number of shares of common stock that would be held by each holder if all shares of convertible preferred stock were converted to Class B common stock at the then effective conversion rate.

 

 

 

 

BUZZFEED, INC. 

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

Holders of convertible preferred stock do not participate in losses and, accordingly, losses for the three and nine months ended September 30, 2021 and 2020 were allocated entirely to holders of Class A, Class B, and Class C common stock. For the three and nine months ended September 30, 2021 and 2020, net loss per share amounts were the same for Class A, Class B, and Class C common stock because the holders of each class are entitled to equal per share dividends.

 

The table below presents the computation of basic and diluted loss per share (in thousands, except for per share amounts):

 

    Three Months Ended September 30,     Nine Months Ended September 30,  
    2021     2020     2021     2020  
Numerator:                        
Net loss   $ (3,582 )   $ (2,130 )   $ (15,696 )   $ (21,141 )
Net income attributable to the redeemable noncontrolling interest     67       62       212       768  
Net income (loss) attributable to noncontrolling interests     137       -       (173 )     -  
Allocation of net loss to convertible preferred stock     -       -       -       -  
Net loss attributable to holders of Class A, Class B, and Class C common stock   $ (3,786 )   $ (2,192 )   $ (15,735 )   $ (21,909 )
Denominator:                                
Weighted average common shares outstanding, basic and diluted     60,840       39,043       57,072       39,009  
Net loss per common share, basic and diluted   $ (0.06 )   $ (0.06 )   $ (0.28 )   $ (0.56 )

 

 

 

 

BUZZFEED, INC.

 

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

The table below presents the details of securities that were excluded from the calculation of diluted loss per share as the effect would have been anti-dilutive (in thousands):

 

    Three Months Ended September 30,     Nine Months Ended September 30,  
    2021     2020     2021     2020  
Stock options     24,016       33,396       24,016       33,396  
Convertible preferred stock     29,626       29,626       29,626       29,626  

 

Additionally, the calculation of diluted loss per share excluded 17,169 and 8,280 restricted stock units at September 30, 2021 and 2020, respectively, for which the related liquidity condition had not been met.

 

  14. Income Taxes

 

The Company’s tax provision or benefit from income taxes for interim periods is determined using an estimate of its annual effective tax rate, adjusted for discrete items, if any. Each quarter the Company updates its estimate of the annual effective tax rate and makes a year-to-date adjustment to the provision.

 

    Three Months Ended September 30,     Nine Months Ended September 30,  
    2021     2020     2021     2020  
Income tax benefit     (353 )     (12 )     (5,011 )     (797 )
Effective tax rate     9.0 %     0.6 %     24.2 %     3.6 %

 

For the three months ended September 30, 2021 and 2020, the Company’s effective tax rate differed from the U.S. federal statutory income tax rates of 21% primarily due to a valuation allowance against net deferred tax assets that were not realizable on a more-likely-than-not basis and the discrete tax benefits.

 

The Company’s income tax benefit for the nine months ended September 30, 2021 includes a discrete income tax benefit of $4.3 million related to the release of a portion of the Company’s previously established valuation allowance to offset deferred tax liabilities arising from the HuffPost Acquisition and finalization of state tax filings during the quarter ended September 30, 2021.

 

For the nine months ended September 30, 2021 and 2020, the Company’s effective tax rate differed from the U.S. federal statutory income tax rates of 21% primarily due to a valuation allowance against net deferred tax assets that were not realizable on a more-likely-than-not basis and the discrete tax benefits.

 

As of September 30, 2021, the Company had no uncertain tax positions.

 

  15. Restructuring Costs

 

On March 9, 2021, the Company announced a restructuring of HuffPost, including employee terminations, in order to efficiently integrate the HuffPost Acquisition and establish an efficient cost structure. The Company incurred approximately $3.6 million in severance costs related to the restructuring, of which $3.2 million were included in cost of revenue, excluding depreciation and amortization, $0.3 million were included in sales and marketing, and $0.1 million were included in research and development. No severance costs remained unpaid as of September 30, 2021.

 

 

 

 

BUZZFEED, INC.

 

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

  16. Commitments and Contingencies

 

Commitments

 

The Company leases office space under non-cancelable operating leases with various expiration dates through 2029. The Company’s lease agreements generally do not contain any material residual value guarantees or material restrictive covenants. Certain of the Company’s lease agreements include escalating lease payments. Additionally, certain lease agreements contain renewal provisions and other provisions which require the Company to pay taxes, insurance, or maintenance costs.

 

The Company subleases certain leased office space to third parties when it determines there is excess leased capacity. Sublease rent income is recognized as an offset to rent expense on a straight-line basis over the lease term. In addition to sublease rent, other costs such as common-area maintenance, utilities, and real estate taxes are charged to subtenants over the duration of the lease for their proportionate share of these costs.

 

Guarantees

 

In September 2018, at the time of its equity investment in a private company, the Company agreed to guarantee the lease of the investee’s premises in New York. In October 2020, the investee renewed its lease agreement, and the Company’s prior guarantee was replaced with a new guarantee of up to $5.4 million. The amount of the guarantee is reduced as the investee makes payments under the lease. As of September 30, 2021, the maximum amount of the guarantee was $3.1 million, and no liability was recognized with respect to the guarantee.

 

In the ordinary course of business, the Company both provides and receives indemnities which are intended to allocate certain risks associated with business transactions. Similarly, the Company may remain contingently liable for various obligations of a business that has been divested in the event that a third party does not fulfill its obligations under an indemnification obligation. The Company records a liability for indemnification obligations and other contingent liabilities when probable and reasonably estimable.

 

Legal Matters

 

The Company is party to various lawsuits and claims in the ordinary course of business. Although the outcome of such matters cannot be predicted with certainty and the impact that the final resolution of such matters will ultimately have on the Company’s condensed consolidated financial statements is not known, we do not believe that the resolution of these matters will have a material adverse effect on the Company’s future results of operations or cash flows.

 

The Company settled or resolved certain legal matters during the nine months ended September 30, 2021 and 2020, that did not individually or in the aggregate have a material impact on the Company’s business or its consolidated financial position, results of operations or cash flows.

 

  17. Cash and Cash Equivalents and Restricted Cash

 

The following table summarizes cash and cash equivalent and restricted cash in the condensed consolidated balance sheets (in thousands):

 

    September 30, 2021     December 31, 2020  
Cash and cash equivalents   $ 145,597     $ 90,626  
Restricted     -       15,500  
    $ 145,597     $ 106,126  

 

 

 

 

BUZZFEED, INC.

 

NOTES TO THE UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

 

  18. Related Party Transactions

 

Starting in 2018, the Company entered into certain partnership agreements with NBCU, an investor. The Company recognized revenue from NBCU of $0.8 million and $1.3 million for the three and nine months ended September 30, 2021, respectively, as compared to $0.7 million and $2.5 million for the three and nine months ended September 30, 2020, respectively. The Company recognized expenses under contractual obligations from NBCU of $0.3 million and $0.7 million for the three and nine months ended September 30, 2021, respectively, compared to $nil and $0.1 million for the three and nine months ended September 30, 2020, respectively. The Company had outstanding balances payable to NBCU of $0.1 million and $nil as of September 30, 2021 and December 31, 2020, respectively and no outstanding balances receivable from NBCU as of September 30, 2021 or December 31, 2020.

 

In September 2018, the Company invested $1.8 million in the equity of a private company. At the time of investment, an executive of BuzzFeed was the controlling shareholder of the investee. Effective August 26, 2019 the Company and the former executive entered into a consultancy arrangement whereby the Company engaged the former executive to provide advice and counsel. The agreement expired on March 31, 2020. The Company earned revenue under an agreement with the investee of $0.1 million and $0.5 million for the three and nine months ended September 30, 2021 compared to $1.0 million and $2.3 million for the three and nine months ended September 30, 2020. The Company had outstanding receivable balances of $0.9 million and $0.9 million from the investee as of September 30, 2021 and December 31, 2020, respectively. Additionally, the Company has guaranteed a lease of the investee. Refer to Note 16 for further details.

 

  19. Subsequent Events

 

In October 2021, the Company completed the disposition of HuffingtonPostKorea, Ltd. (HuffPost Korea). The Company expects to record a loss on disposition which will be included in Loss on disposition of subsidiary in the Consolidated Statement of Operations. HuffPost Korea did not contribute materially to our revenue or net loss for the three or nine months ended September 30, 2021.

 

Unless otherwise disclosed, there were no material subsequent events through November 19, 2021, the date the condensed consolidated financial statements were available to be issued, which have not already been reflected or disclosed in the condensed consolidated financial statements.

 

 

 

 

Exhibit 99.3

 

 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS OF BUZZFEED

 

References in this section to “we,” “our,” “us” and the “Company” generally refer to BuzzFeed, Inc. and its consolidated subsidiaries prior to the Business Combination and to New BuzzFeed and its consolidated subsidiaries after giving effect to the Business Combination, including the acquisition of Complex Networks. The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the section titled “Selected Historical Financial Information of BuzzFeed” and the consolidated financial statements of BuzzFeed and related notes thereto included elsewhere in this proxy statement/prospectus. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below and those discussed in the sections titled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” included elsewhere in this proxy statement/prospectus. Additionally, our historical results are not necessarily indicative of the results that may be expected for any period in the future.

 

Company Overview

 

BuzzFeed is a global digital media company with a portfolio of well-known brands with massive reach, engagement and distribution, and leveraging data and innovation to reach hundreds of millions of people worldwide. BuzzFeed provides breaking news, original reporting, entertainment, and video across the social web to its global audience. Its mission is to maximize the company’s cultural impact by spreading truth and joy. BuzzFeed is building a stronger company by attracting talent, audiences, and business partners who want to move culture, society, and its industry forward. We derive our revenue primarily from driving awareness, attention and/or transactions to leading brands. We have one reportable segment.

 

As advertising shifts away from traditional mediums, digital and social video have become core components of ad budgets, and companies looking for alternatives look to BuzzFeed as a destination to diversify spend away from the Big Tech platforms. We’ve developed a business model focused on content and powered by our highly scalable data-driven content flywheel that has grown into a large-scale global media network delivered across owned & operated and third-party platforms. Over the years we have leveraged this media network to generate significant, complementary, and diversified revenue streams of advertising, content, and commerce.

 

BuzzFeed is emerging as a partner of choice and one-stop shop solution for advertisers to drive relevance, awareness, and sales. Through our rapidly growing advertising and commerce solutions, we’re uniquely positioned to help consumers move down the path from discovery, to inspiration, to real-world transaction. Our diversified revenue streams are highly complementary, and we maximize returns for our clients by working with them across the BuzzFeed offering portfolio.

 

The HuffPost Acquisition and Verizon Investment

 

On February 16, 2021, we completed the acquisition of HuffPost (excluding HuffPost’s business in Brazil and India) (“HuffPost Acquisition”), a publisher of online news and media content, from entities controlled by Verizon Communications Inc. (“Verizon”). We issued 21,170,037 shares of new Class C non- voting common stock to an entity controlled by Verizon, of which 8,625,234 were in exchange for the acquisition of HuffPost and 12,544,803 were in exchange for a concurrent $35.0 million cash investment in BuzzFeed by an affiliate of Verizon, which was accounted for as a separate transaction.

 

On March 9, 2021, we announced a restructuring of HuffPost, including employee terminations, in order to efficiently integrate the HuffPost Acquisition and establish an efficient cost structure. We incurred approximately $3.6 million in severance costs related to the restructuring, of which $3.2 million were included in cost of revenue, $0.3 million were included in sales and marketing, and $0.1 million were included in research and development.

 

 

 

 

The Business Combination

 

On June 24, 2021, we entered into the Merger Agreement by and among 890, Merger Sub I, Merger Sub II, and BuzzFeed. 890 is a special purpose acquisition company formed to acquire one or more operating businesses through a business combination. The Merger Agreement provides for, among other things, the following transactions at the closing: Merger Sub I will merge with and into BuzzFeed, with BuzzFeed as the surviving company in the merger and, after giving effect to such merger, continuing as a wholly owned subsidiary of 890. Immediately following the Merger, BuzzFeed will merge with and into Merger Sub II with Merger Sub II being the surviving company of the second merger.

 

Additionally, on March 27, 2021, we entered into the C Acquisition Purchase Agreement to acquire 100% of the outstanding membership interests of CM Partners, in exchange for $200.0 million of cash and 10,000,000 shares of New BuzzFeed Class A common stock. The closing of the C Acquisition is contingent on the Two-Step Merger and will occur contemporaneously with the Two-Step Merger.

 

The Two-Step Merger, C Acquisition, and other transactions contemplated by the Merger Agreement are referred to as the Business Combination. Upon the consummation of the Business Combination, the new combined company will be renamed BuzzFeed, Inc.

 

The Two-Step Merger is expected to be accounted for as a reverse capitalization in accordance with GAAP. Under the guidance in ASC 805, 890 is expected to be treated as the “acquired” company for financial reporting purposes. We expect to be deemed the accounting predecessor of the combined business and will be the successor SEC registrant, meaning that our financial statements for previous periods will be disclosed in the registrant’s future periodic reports filed with the SEC. The Business Combination is expected to have a significant impact on our future reported financial position and results as a consequence of the reverse capitalization. The most significant changes in BuzzFeed’s future reported financial position and results are expected to be an estimated net decrease in cash (as compared to our consolidated balance sheet at September 30, 2021) of approximately $85.7 million, assuming maximum stockholder redemptions permitted under the Merger Agreement, and net increase in cash of $201.8 million, assuming no stockholder redemptions. Each redemption scenario includes approximately $150.0 million in proceeds from the Convertible Note Financing to be issued in connection with the closing of the Business Combination, offset by $200.0 million of cash consideration to be paid in connection with the C Acquisition, and additional transaction costs for the Business Combination. Additionally, we expect to recognize approximately $36.2 million of incremental stock-based compensation expense in connection with the Two-Step Merger, related to our restricted stock units, assuming that our board of directors waives the liquidity condition for the Liquidity Condition 1 RSUs and based on the number of restricted stock units outstanding and the requisite service completed at September 30, 2021, and assuming no forfeitures prior to closing of the Two-Step Merger. See “Unaudited Pro Forma Condensed Combined Financial Information.”

 

Impact of the COVID-19 Pandemic

 

In March 2020, the World Health Organization declared the viral strain of COVID-19 a global pandemic and recommended containment and mitigation measures worldwide. The spread of COVID-19 and the resulting economic contraction has resulted in increased business uncertainty and significantly impacted our business and results of operations, including a decline in advertising spend in the month of March 2020 that continued through the second quarter of 2020, as well as downward pressure on pricing, which was followed by a recovery in the demand for ad impressions during the third quarter of 2020. We also experienced a reduction in content revenue given temporary production shutdowns starting in March 2020 and continuing through the second quarter of 2020. While production has resumed, we are not able to predict whether we will encounter future production delays or shutdowns, or if and to what extent content revenue will continue to be negatively impacted.

 

We believe that the COVID-19 pandemic contributed to a shift in commerce from offline to online, which we believe has positively impacted commerce revenue as a result of increased online shopping. However, it is possible that this increased demand may not continue in the future, which could adversely affect both advertising and commerce revenue growth.

 

 

 

 

The ongoing impact of the COVID-19 pandemic on our business and results of operations remains highly uncertain for the foreseeable future and we may experience materially adverse impacts to our business and results of operations. Due to the evolving and uncertain nature of the pandemic, we are not able to estimate the full extent of its impact on our business and results of operations.

 

2019 Restructuring

 

In the first half of 2019, in order to streamline operations and better position us to execute on our strategy, we undertook involuntary terminations of more than 200 employees across various roles and levels. We incurred $9.6 million in costs related to this restructuring, of which $4.4 million were included in cost of revenue, $1.6 million were included in sales and marketing, $2.2 million were included in general and administrative, and $1.4 million were included in research and development.

 

Executive Overview

 

The following table sets forth our operational highlights for the periods presented (in thousands):

 

    Three Months Ended 
September 30,
    Nine Months Ended 
September 30,
 
    2021     2020     2021     2020  
GAAP                        
Total revenue   $ 90,096     $ 75,243     $ 251,848     $ 198,297  
Loss from operations   $ (881 )   $ (1,884 )   $ (17,817 )   $ (22,364 )
Net loss   $ (3,582 )   $ (2,130 )   $ (15,696 )   $ (21,141 )
                                 
Non-GAAP                                
Adjusted EBITDA1   $ 5,992     $ 2,801     $ 7,307     $ (7,868 )
                                 
Non-Financial                                
Time Spent2     220,908       190,225       602,248       547,196  
% on owned and operated properties     31 %     33 %     34 %     39 %
% on third-party platforms     69 %     67 %     66 %     61 %

 

(1) See “Reconciliation from Net income (loss) to Adjusted EBITDA” for a reconciliation of Adjusted EBITDA to the most directly comparable financial measure in accordance with accounting principles generally accepted in the United States (“GAAP”).

 

 

(2) We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) on our content on YouTube in the US, as reported by Comscore, and (iv) the estimated total number of hours spent on our content on Facebook, as reported by Facebook. Time Spent does not reflect time spent with our content across all platforms, including some on which we generated a portion of our advertising revenue, and excludes time spent with our content on platforms for which we do not have advertising capabilities. There are inherent challenges in measuring the total actual number of hours spent with our content across all platforms; however, we consider the data reported by Comscore and Facebook to represent industry-standard estimates of the time actually spent on our largest distribution platforms with our most significant monetization opportunities. We use Time Spent to evaluate the level of engagement of our audience. Trends in Time Spent affect our revenue and financial results by influencing the number of ads we are able to show, the volume of purchases made through our affiliate links, and the overall value of our offerings to our customers. However, increases or decreases in Time Spent may not directly correspond to increases or decreases in our revenue. For example, the number of programmatic impressions served by third-party platforms can vary based on the advertising revenue optimization strategies of these platforms and, as a result, an increase or decrease in Time Spent does not necessarily correlate with a corresponding increase or decrease in the number of programmatic impressions served, but Time Spent can be a key indicator for our programmatic advertising revenue when the third-party platforms optimize revenue over programmatic impressions. Our definition of Time Spent is not based on any standardized industry methodology and is not necessarily defined in the same manner or comparable to similarly titled measures presented by other companies.

 

 

 

 

 

Components of Results of Operations

 

Revenue:    The majority of our revenue is generated through the following types of arrangements:

 

Advertising: Consists of display, programmatic, and video advertising on our owned & operated sites and applications and social media platforms. Advertising revenue is recognized in the period that the related views, impressions, or actions by users on advertisements are delivered. The substantial majority of our advertising revenue is monetized on a per-impression basis; however, we also generate revenue from advertising products that are not monetized on a per-impression basis (for example, page takeovers that are monetized on a per-day basis). Programmatic impressions on third-party platforms, including Facebook and YouTube, are controlled by the individual platforms, and the respective advertising revenue optimization strategies of these platforms have an impact on the number of programmatic impressions that these platforms serve. These optimization strategies change from time to time and have varying impacts on the numbers of programmatic impressions served. We generate an immaterial portion of our advertising revenue on platforms excluded from our measurement of Time Spent.

 

Content: Includes revenue generated from creating content, including promotional content and customer advertising. Content revenue is recognized when the content, or the related action (click or view), is delivered.

 

Commerce: Includes affiliate marketplace revenue and licensing of intellectual property. We participate in multiple marketplace arrangements with third parties whereby we provide affiliate links which redirect the audience to purchase products and/or services from the third parties. When the participant purchases a product and/or service, we receive a commission fee for that sale from the third party. Affiliate marketplace revenue is recognized when a successful sale is made and the commission is earned.

 

Cost of revenue:   Consists primarily of compensation-related expenses and costs incurred for the creation of editorial, promotional, and news content across all platforms, as well as amounts due to third-party websites and platforms to fulfill customers’ advertising campaigns. Web hosting and advertising serving platform costs are also included in cost of revenue.

 

Sales and marketing:   Consists primarily of compensation-related expenses for sales employees. In addition, sales and marketing expenses include advertising costs and market research.

 

General and administrative:   Consists of compensation-related expenses for corporate employees. Also, it consists of expenses for facilities, professional services fees, insurance costs, and other general overhead costs. We expect our general and administrative expenses to increase in absolute dollars due to the growth of our business and related infrastructure as well as legal, accounting, director and officer insurance premiums, investor relations and other costs associated with operating as a public company.

 

Research and development:   Consists primarily of compensation-related expenses incurred for the development of, enhancements to, and maintenance of our website, technology platforms, data collection and infrastructure. Research and development expenses that do not meet the criteria for capitalization are expensed as incurred.

 

Depreciation and amortization:   Represents depreciation of property and equipment and amortization of intangible assets and capitalized software costs.

 

Other (expense) income, net: Consists of foreign exchange gains and losses, gains and losses on investments, interest income, interest expense and other miscellaneous income and expenses.

 

 

 

 

 

Loss on disposition of subsidiary:   Represents the loss recognized during Q3 2021 on the disposition of HuffingtonPost Italia S.R.L. (“HuffPost Italy”).

 

Income tax benefit:   Represents federal, state and local taxes based on income in multiple domestic and international jurisdictions.

 

Results of Operations:

 

Comparison of results for the three and nine months ended September 30, 2021 and 2020

 

The following tables set forth our consolidated statement of operations data for each of the periods presented (in thousands):

 

   

Three Months Ended

September 30,

   

Nine months Ended

September 30,

 
    2021     2020     2021     2020  
Revenue   $  90,096     $  75,243     $  251,848     $ 198,297  
                                 
Costs and expenses                                
Cost of revenue, excluding depreciation and amortization     48,837       33,390        135,903       93,702  
Sales and marketing     11,218       11,995       34,170       39,063  
General and administrative     19,829       22,305       65,274       61,304  
Research and development     5,686       5,079       19,285       13,084  
Depreciation and amortization     5,407       4,358       15,033       13,508  
Total costs and expenses     90,977       77,127       269,665       220,661  
Loss from operations     (881 )     (1,884 )     (17,817 )     (22,364 )
Other (expense) income, net     (2,442 )     (258 )     (2,278 )     426  
Loss on disposition of subsidiary     (612 )     -       (612 )     -  
Loss before income taxes     (3,935 )     (2,142 )     (20,707 )     (21,938 )
Income tax benefit     (353 )     (12 )     (5,011 )     (797 )
Net loss     (3,582 )     (2,130 )     (15,696 )     (21,141 )
Net income attributable to the redeemable noncontrolling interest     67       62       212       768  
Net income (loss) attributable to noncontrolling interests     137             (173 )     -  
Net loss attributable to BuzzFeed, Inc.   $ (3,786 )   $ (2,192 )   $ (15,735 )   $ (21,909 )

 

Costs and expenses include stock-based compensation expense as follows (in thousands):

 

   

Three Months Ended

September 30,

   

Nine months Ended

September 30,

 
    2021     2020     2021     2020  
Cost of revenue, excluding depreciation and amortization   $ 388     $ 54     $ 543     $ 61  
Sales and marketing     37       28       98       31  
General and administrative     59       221       160       872  
Research and development     19       24       49       24  
    $ 503     $ 327     $ 850     $ 988  

 

 

 

 

 

The following table sets forth our consolidated statement of operations data for each of the periods presented as a percentage of revenue(1):

 

   

Three Months Ended

September 30,

   

Nine months Ended

September 30,

 
    2021     2020     2021     2020  
Revenue     100 %     100 %     100 %     100 %
                                 
Costs and expenses                                
Cost of revenue, excluding depreciation and amortization     54 %     44 %     54 %     47 %
Sales and marketing     12 %     16 %     13 %     20 %
General and administrative     23 %     30 %     26 %     31 %
Research and development     6 %     7 %     8 %     7 %
Depreciation and amortization     6 %     6 %     6 %     7 %
Total costs and expenses     101 %     103 %     107 %     111 %
Loss from operations     (1 )%     (3 )%     (7 )%     (11 )%
Other (expense) income, net     (3 )%     -       (1 )%     -  
Loss on disposition of subsidiary     (1 )%     -       -       -  
Loss before income taxes     (4 )%     (3 )%     (8 )%     (11 )%
Income tax benefit     -       -       (2 )%     -  
Net loss     (4 )%     (3 )%     (6 )%     (11 )%
Net income attributable to the redeemable noncontrolling interest     -       -       -       -  
Net loss attributable to noncontrolling interests     -       -       -       -  
Net loss attributable to BuzzFeed, Inc.     (4 )%     (3 )%     (6 )%     (11 )%

 

(1)Percentages have been rounded for presentation purposes and may differ from unrounded results.

 

Revenue

 

Total revenue as follows (in thousands):

 

    Three Months Ended
September 30,
          Nine Months Ended
September 30,
       
    2021     2020     %Change     2021     2020     %Change  
Advertising   $ 50,240     $ 36,051       39 %   $ 136,693     $ 94,105       45 %
Content     26,483       27,476       (4 )%     70,261       74,947       (6 )%
Commerce and other     13,373       11,716       14 %     44,894       29,245       54 %
Total revenue   $ 90,096     $ 75,243       20 %   $ 251,848     $ 198,297       27 %

 

 

 

 

 

Advertising revenue increased $14.2 million, or 39%, and $42.6 million, or 45%, for the three and nine months ended September 30, 2021, respectively. The increase for the three months ended September 30, 2021 was driven by a 25% increase in programmatic impressions delivered across our owned and operated properties and Facebook, principally reflecting the 16% increase in Time Spent, and an increase in overall pricing for programmatic advertising of 55% across Facebook and YouTube. The increase for the nine months ended September 30, 2021 reflects increases in the number of programmatic and direct sold impressions delivered across our owned and operated properties of 36% and 8%, respectively, driven by improved monetization of our audience, and an increase in overall pricing for programmatic advertising of 23% across our owned and operated properties, Facebook and YouTube, partially offset by a 19% decrease in programmatic impressions delivered across Facebook and YouTube, due to the revenue optimization strategies of these platforms, and a 4% decrease in overall pricing for direct sold advertising. In addition, the HuffPost Acquisition contributed $7.2 million and $15.2 million in advertising revenue for the three and nine months ended September 30, 2021, respectively.

 

Content revenue decreased $1.0 million or 4% for the three months ended September 30, 2021 reflecting the timing of deliveries of content. For the nine months ended September 30, 2021 content revenue decreased $4.7 million, or 6%, primarily reflecting delays in customer spending due to the disruption from COVID-19.

 

Commerce and other revenue increased $1.7 million, or 14%, and $15.6 million, or 54%, for the three and nine months ended September 30, 2021, respectively, primarily reflecting an increase in the number of purchases generated driven by the growth in online shopping. During Q3 2021 we began to experience a slowdown in commerce revenue growth compared to the first half of the year, as the significant growth in online shopping eased from its COVID-related peak and many of our most important partners continue to grapple with labor shortages and global supply chain issues. We expect these headwinds to continue in Q4 2021, and for these factors as well as a comparison against Amazon Prime Day in Q4 2020 (which took place in Q2 2021) to negatively impact our commerce revenue in the quarter.

 

Cost of revenue

 

     

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
      2021     2020     %Change     2021     2020     %Change  
Cost of revenue     $ 48,837     $ 33,390       46 %   $ 135,903     $ 93,702       45 %
As a percentage of revenue       54 %     44 %             54 %     47 %        

 

Cost of revenue increased by $15.4 million, or 46% and $42.2 million, or 45%, for the three and nine months ended September 30, 2021, respectively, driven by increases in compensation costs of $5.5 million and $20.6 million, respectively, and increases in other cost of sales reflecting the growth in revenue. The increase in compensation costs for the three months ended September 30, 2021 was principally driven by $5.7 million related to the additional headcount associated with HuffPost, partially offset by the comparison against nonrecurring bonuses in Q3 2020 in restitution for the temporary pay reductions implemented earlier in 2020 in response to COVID-19. The increase in compensation costs for the nine months ended September 30, 2021 was principally driven by $16.2 million related to the additional headcount associated with HuffPost and $3.2 million of severance costs incurred in Q1 2021 related to the restructuring of HuffPost.

 

Sales and marketing

 

   

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
    2021     2020     %Change     2021     2020     %Change  
Sales and marketing   $   11,218     $ 11,995       (6 )%   $ 34,170     $ 39,063       (13 )%
As a percentage of revenue       12 %     16 %             13 %     20 %        

 

For the three months ended September 30, 2021, sales and marketing expenses decreased by $0.8 million, or 6%, reflecting the comparison against nonrecurring bonuses in Q3 2020 in restitution for the temporary pay reductions instituted in response to COVID-19 as well as nonrecurring severance costs tied to employee terminations in Q3 2020.

 

For the nine months ended September 30, 2021, sales and marketing expenses decreased by $4.9 million, or 13%, reflecting a $4.1 million decrease in compensation driven by the savings from a workforce reduction during 2020 and a $1.1 million decrease in events, travel and entertainment costs as we adopted remote work policies in response to COVID-19.

 

 

 

 

 

General and administrative

 

     

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
      2021     2020     %Change     2021     2020     %Change  
General and administrative     $ 19,829     $ 22,305       (11 )%   $ 65,274     $ 61,304       6 %
As a percentage of revenue       23 %     30 %             26 %     31 %        

 

General and administrative expenses decreased by $2.5 million, or 11% for the three months ended September 30, 2021, driven by a $4.5 million reduction in rent expense reflecting the comparison against $3.5 million of costs incurred in Q3 2020 related to the early termination of a portion of our office space in Los Angeles and run-rate savings in rent expense as we reduced our real estate footprint, partially offset by $1.0 million of increased compensation costs related to the additional headcount in preparation for becoming a public company, and a $0.7 million increase in professional fees, principally related to additional professional fees associated with the Business Combination.

 

For the nine months ended September 30, 2021, general and administrative expenses increased by $4.0 million, or 6%, driven by an increase in professional fees of $9.6 million, principally related to additional professional fees associated with the Business Combination, as well as increased compensation costs of $2.8 million principally related to the additional headcount in preparation for becoming a public company, partially offset by a decrease in rent expense of $3.7 million as we reduced our real estate footprint and comparison against $3.5 million of lease termination costs incurred in Q3 2020.

 

Research and development

 

   

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
    2021     2020     %Change     2021     2020     %Change  
Research and development   $   5,686     $ 5,079       12 %   $ 19,285     $ 13,084       47 %
As a percentage of revenue       6 %     7 %             8 %     7 %        

 

Research and development expenses increased by $0.6 million, or 12%, and $6.2 million, or 47%, for the three and nine months ended September 30, 2021, respectively. The increase for the three months ended September 30, 2021 was driven by increased consulting costs related to the integration of HuffPost. The increase for the nine months ended September 30, 2021 was driven by a $3.7 million increase in compensation costs due to a lower proportion of compensation related to capitalizable projects and increases in headcount associated with the HuffPost Acquisition, as well as increases in consulting costs of $2.3 million, related to the integration of HuffPost.

 

Depreciation and amortization

 

   

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
    2021     2020     %Change     2021     2020     %Change  
Depreciation and amortization   $   5,407     $ 4,358       24 %   $ 15,033     $ 13,508       11 %
As a percentage of revenue       6 %     6 %             6 %     7 %        

 

Depreciation and amortization increased by $1.0 million and $1.5 million for the three and nine months ended September 30, 2021, respectively, principally driven by amortization of intangible assets associated with the HuffPost Acquisition.

 

Other (expense) income, net

 

   

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
    2021     2020     %Change     2021     2020     %Change  
Other (expense) income, net   $   (2,442 )   $ (258 )    

 

NM

    $ (2,278 )   $ 426       NM  

 

NM – not meaningful

 

Other expense, net increased by $2.2 million for the three months ended September 30, 2021, primarily reflecting an increase in unrealized foreign exchange losses driven by unfavorable movements in exchange rates, notably the Australian Dollar. The change from other income, net of $0.4 million for the nine months ended September 30, 2020 to other expense, net of $2.3 million for the nine months ended September 30, 2021 primarily reflects a $1.2 million increase in unrealized foreign exchange losses driven by unfavorable movements in exchange rates, notably the Australian Dollar, increased interest expense of $1.0 million due to borrowings outstanding for the entire period in 2021 as compared to four months in 2020, and the comparison against a nonrecurring $0.5 million unrealized gain on remeasurement of our investment in a private company during Q2 2020.

 

 

 

 

Loss on disposition of subsidiary

 

   

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
    2021     2020     %Change     2021     2020     %Change  
Loss on disposition of subsidiary   $   (612 )     -      

 

NM

    $ (612 )     -       NM  

 

NM – not meaningful

 

We recorded a loss on disposition of our 51% interest in HuffPost Italy in August 2021.

 

Income tax benefit

 

   

Three Months

Ended September 30,

         

Nine Months

Ended September 30,

       
    2021     2020     %Change     2021     2020     %Change  
Income tax benefit       (353 )     (12 )     NM       (5,011 )     (797 )     NM  

 

NM – not meaningful

 

Income tax benefit increased $0.3 million and $4.2 million for the three and nine months ended September 30, 2021, respectively. The increase for the three months ended September 30, 2021 was driven primarily by an increase in the effective tax rate due to greater forecast taxable income in certain jurisdictions. The increase for the nine months ended September 30, 2021 primarily reflects the release of a portion of the valuation allowance against our net operating loss carryforward to offset the deferred tax liabilities recognized in connection with the HuffPost Acquisition, partially offset by income generated in certain states and foreign jurisdictions.

 

Non-GAAP Financial Measures

 

Consolidated Adjusted EBITDA

 

Adjusted EBITDA is a non-GAAP financial measure and represents a key metric used by management and our Board of Directors to measure the operational strength and performance of our business, to establish budgets, and to develop operational goals for managing our business. We define Adjusted EBITDA as net loss, excluding the impact of net income (loss) attributable to noncontrolling interests, income tax benefit, interest expense, interest income, other (expense) income, net, depreciation and amortization, stock-based compensation, restructuring costs, and other non-cash and non-recurring items that management believes are not indicative of ongoing operations.

 

We believe Adjusted EBITDA is relevant and useful information for investors because it allows investors to view performance in a manner similar to the method used by our management. There are limitations to use of Adjusted EBITDA and our Adjusted EBITDA may not be comparable to similarly titled measures of other companies. Other companies, including companies in our industry, may calculate non-GAAP financial measures differently than we do, limiting the usefulness of those measures for comparative purposes.

 

 

 

 

 

Adjusted EBITDA should not be considered a substitute for loss from operations, net loss, or net loss attributable to BuzzFeed, Inc. that we have reported in accordance with GAAP.

 

Reconciliation from Net income (loss) to Adjusted EBITDA

 

The following table reconciles consolidated net loss to Adjusted EBITDA for the periods presented:

 

   

Three Months Ended

September 30,

   

Nine Months Ended

September 30,

 
(In thousands)   2021     2020     2021     2020  
Net loss   $ (3,582 )   $ (2,130 )   $ (15,696 )   $ (21,141 )
Income tax benefit     (353 )     (12 )     (5,011 )     (797 )
Loss on disposition of subsidiary     612       -       612       -  
Interest expense     592       253       1,370       411  
Interest income     (105 )     (5 )     (232 )     (145 )
Other expense (income), net     1,955       10       1,140       (692 )
Depreciation and amortization     5,407       4,358       15,033       13,508  
Stock-based compensation     503       327       850       988  
Restructuring(1)     -       -       3,645       -  
Transaction costs(2)     963       -       5,596       -  
Adjusted EBITDA   $ 5,992     $ 2,801     $ 7,307     $ (7,868 )

 

(1) For the nine months ended September 30, 2021, reflects costs associated with involuntary terminations of employees across various roles and levels as part of the integration of the HuffPost Acquisition.

 

(2) Reflects legal, advisory, and consulting fees associated with the Business Combination.

 

Liquidity and Capital Resources

 

Our principal sources of liquidity are our cash and cash equivalents and borrowings under our revolving credit facility, as well as cash generated from operations. Our cash and cash equivalents consist of demand deposits with financial institutions and investments in money market funds and totaled $145.6 million at September 30, 2021.

 

We believe that our operating cash flows, together with cash and cash equivalents on hand, our revolving credit facility, will be sufficient to meet our working capital and capital expenditure requirements for at least the next 12 months.

 

Revolving Credit Facility

 

We have a $50.0 million revolving credit facility (“Revolving Credit Facility”), maturing in December 2023. Borrowings under the Revolving Credit Facility are generally limited to 95% of qualifying investment grade accounts receivable and 90% of qualifying non-investment grade accounts receivable, subject to adjustment at the discretion of the lenders. Borrowings under the facility bear interest at LIBOR, subject to a floor rate of 0.75%, plus a margin of 3.75% to 4.25%, depending on the level of our utilization of the facility, and subject to a monthly minimum utilization of $15.0 million. The facility also includes an unused commitment fee of 0.375%.

 

 

 

 

 

In the first quarter of 2021, letters of credit totaling $15.5 million were issued under the Revolving Credit Facility which reduced the remaining borrowing capacity by the same amount. These letters of credit were used in favor of our landlords, relieving us of the requirement to maintain $15.5 million of cash as collateral. As a result, the $15.5 million of restricted cash as of December 31, 2020 is no longer restricted.

 

The Revolving Credit Facility includes covenants that, among other things, requires us to maintain at least $25.0 million of unrestricted cash at all times, limits our ability to incur additional indebtedness, pay dividends, hold unpermitted investments, or make material changes to the business. We were in compliance with the financial covenant as of September 30, 2021.

 

As of September 30, 2021, we had outstanding borrowings under the Revolving Credit Facility of $19.5 million and remaining borrowing capacity of $11.5 million.

 

Convertible Notes

 

In connection with the Business Combination, we expect to complete the Convertible Note Financing of $150.0 million of unsecured convertible notes, due 2026 (the “Notes”). The Notes will bear interest at a rate of 7.00% per annum, payable semi-annually (provided, however, that if there is less than $144.0 million in 890’s trust account immediately following the Business Combination, the stated interest rate shall be 8.5% per annum). The Notes will be convertible into approximately 12,000,000 shares of New BuzzFeed Class A common stock at an initial conversion price of the lesser of (x) $12.50 and (y) a 25% premium to the lowest per share price at which any equity of 890 is issued prior to the closing of the Business Combination in accordance with the terms thereof, and shall mature on the date that is five years following the closing of the Convertible Note Financing.

 

We may, at our election, force conversion of the Notes after the third anniversary of the issuance of the Notes, subject to a holder’s prior right to convert and certain other conditions, if the volume-weighted average trading price of the New BuzzFeed Class A common stock is greater than or equal to 130% of the conversion price for more than 20 trading days during a period of 30 consecutive trading days. In the event that a holder of the Notes elects to convert its Notes after the one year anniversary, and prior to the three-year anniversary, of the issuance of the Notes, we will be obligated to pay an amount equal to: (i) from the one year anniversary of the issuance of the Notes to the two year anniversary of the issuance of the Notes, an amount equal to 18 month’s interest declining ratably on a monthly basis to 12 month’s interest on the aggregate principal amount of the Notes so converted and (ii) from the two year anniversary of the issuance of the Notes to the three year anniversary of the issuance of the Notes, an amount equal to 12 month’s interest declining ratably on a monthly basis to zero month’s interest, in each case, on the aggregate principal amount of the Note so converted (the “Interest Make-Whole Payment”). The Interest Make-Whole Payment will be payable in cash.

 

Each holder of a Note will have the right to cause us to repurchase for cash all or a portion of the Notes held by such holder (i) at any time after the third anniversary of the closing date, at a price equal to par plus accrued and unpaid interest; or (ii) at any time upon the occurrence of a “fundamental change,” a customary definition of which will be agreed in the Indenture (a “Fundamental Change”), at a price equal to 101% of par plus accrued and unpaid interest.

 

The Notes will include restrictive covenants that, among other things, will limit our ability to incur additional debt or liens, make restricted payments or investments, dispose of significant assets, transfer intellectual property, or enter into transactions with affiliates.

 

Cash flows provided by (used in) category were as follows for the periods presented:

 

   

Nine Months Ended

September 30,

 
(In thousands)   2021     2020  
Net cash provided by operating activities   $ 10,898     $ 27,832  
Net cash used in investing activities     (4,900 )     (11,742 )
Net cash provided by financing activities     34,277       17,194  

 

 

 

 

 

Operating Activities

 

For the nine months ended September 30, 2021, net cash provided by operating activities was $10.9 million, a decrease of $16.9 million compared to the nine months ended September 30, 2020. The decrease in cash provided by operating activities was primarily driven by the timing of payments relative to collections, expenditures of $6.1 million on capitalized production costs related to two feature films, the impact of a $5.0 million performance deposit related to the C Acquisition paid during Q1 2021, and payments of transaction costs related to the Business Combination, partially offset by a $5.2 million decrease in the net loss adjusted for non-cash items.

 

Investing Activities

 

For the nine months ended September 30, 2021, cash used in investing activities was $4.9 million, which consists of $7.6 million of expenditures on internal-use software, $1.8 million of expenditures on fixed assets, and $0.7 million of cash disposed of in connection with the HuffPost Italy disposition, partially offset by $5.2 million of net cash acquired as part of the HuffPost Acquisition. For the nine months ended September 30, 2020, cash used in investing activities was $11.7 million, which consisted of expenditures on internal-use software of $8.0 million and fixed assets of $3.7 million.

 

Financing Activities

 

For the nine months ended September 30, 2021, cash provided by financing activities was $34.2 million, principally consisting of $35.0 million of proceeds from the issuance of common stock related to the equity investment in us by an affiliate of Verizon, partially offset by payments on the Revolving Credit Facility. For the nine months ended September 30, 2020, cash provided by financing activities was generated from borrowings, net of repayments, from our secured borrowing facility.

 

Contractual Obligations

 

Our principal commitments consist of obligations for office space under non-cancelable operating leases with various expiration dates through 2029 as well as repayment of borrowings under our Revolving Credit Facility. Refer to Note 16 — Commitments and Contingencies in our unaudited condensed consolidated financial statements for more details.

 

In September 2018, concurrent with an investment in a private company, we agreed to guarantee the lease of the investee’s premises in New York. In October 2020, the investee renewed its lease agreement, and our prior guarantee was replaced with a new guarantee of up to $5.4 million. The amount of the guarantee is reduced as the investee makes payments under the lease. As of September 30, 2021, the maximum amount under the guarantee was $3.1 million, and no liability was recognized with respect to the guarantee.

 

Market Risk

 

We have operations both within the United States and internationally, and we are exposed to market risks in the ordinary course of our business. These risks include primarily foreign currency exchange, interest rate fluctuation and equity investment risks.

 

Foreign Currency Exchange Risk

 

We transact business in various foreign currencies and obtain international revenue, as well as incur costs denominated in foreign currencies, primarily the British Pound, Japanese Yen, and Canadian Dollar. This exposes us to the risk of fluctuations in foreign currency exchange rates. Accordingly, changes in exchange rates, and in particular a continuing strengthening of the U.S. dollar, would negatively affect our revenue and results of operations as expressed in U.S. dollars. These exposures were not material for the three or nine months ended September 30, 2021 or 2020, but may become material in the future.

 

Interest Rate Fluctuation Risk

 

Our exposure to interest rates relates primarily to the variable interest component on our Revolving Credit Facility as well as interest earned and market value on money market funds included in our cash and cash equivalents. These exposures were not material for the three or nine months ended September 30, 2021 or 2020, but may become material in the future.

 

Equity Investment Risk

 

We hold an investment in equity securities of a privately-held company without a readily determinable fair value. We elected to account for this investment using the measurement alternative, which is cost, less any impairment, adjusted for changes in fair value resulting from observable transactions for identical or similar investments of the same issuer. We perform a qualitative assessment at each reporting date to determine whether there are triggering events for impairment. The qualitative assessment considers factors such as, but not limited to, the investee’s financial performance and business prospects; industry performance; economic environment; and other relevant events and factors affecting the investee. Valuations of our equity investment are complex due to the lack of readily available market data and observable transactions. The carrying value of our investment was $2.3 million at September 30, 2021.

 

 

 

 

 

Exhibit 99.4

 

CM PARTNERS, LLC AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(amounts in thousands)

 

    September 30,     December 31,  
    2021     2020  
Assets                
Current assets                
Cash   $ 4,796     $ 7,249  
Restricted cash     -       3,000  
Accounts receivable, net of allowance for doubtful accounts of $622 and $394, respectively     37,177       34,795  
Prepaid expenses and other current assets     16,928       5,842  
Total current assets     58,901       50,886  
Intangible assets, net     61,427       68,015  
Goodwill     83,956       83,956  
Other assets     1,824       4,810  
Total assets   $ 206,108     $ 207,667  
Liabilities and Members’ Equity                
Current liabilities                
Accounts payable   $ 3,682     $ 3,403  
Accrued expenses and other current liabilities     28,675       22,834  
Deferred revenue     13,461       7,102  
Notes payable     5,000       -  
Total current liabilities     50,818       33,339  
Deferred tax liabilities, net     5,828       10,125  
Long-term incentive plan, noncurrent     2,703       2,468  
Other liabilities     600       908  
Total liabilities     59,949       46,840  
Commitments and contingencies (Note 10)                
Members’ equity                
CM Partners, LLC members' interests     273,573       273,573  
Accumulated deficit     (127,414 )     (112,746 )
Total members’ equity     146,159       160,827  
Total liabilities and members’ equity   $ 206,108     $ 207,667  

 

See accompanying Notes to Condensed Consolidated Financial Statements

 

 

1

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(amounts in thousands)

 

    Three Months Ended September 30,     Nine Months Ended September 30,  
    2021     2020     2021     2020  
Revenue (including related party revenue of $0, $6,350, $0 and $22,625, respectively)   $ 31,172     $ 28,592     $ 84,256     $ 86,819  
Costs and expenses                                
Cost of revenue     15,618       12,686       41,500       47,196  
Selling and marketing     900       316       2,874       1,244  
General and administrative     4,612       3,215       14,800       9,798  
Employee related costs     11,575       11,461       36,252       32,649  
Depreciation and amortization     2,646       2,423       7,642       7,269  
Total costs and expenses     35,351       30,101       103,068       98,156  
Loss from operations     (4,179 )     (1,509 )     (18,812 )     (11,337 )
Other expense (income):                                
Interest expense (income), net     37       (1 )     58       (47 )
Loss before income taxes     (4,216 )     (1,508 )     (18,870 )     (11,290 )
Income tax (benefit) provision     (1,074 )     876       (4,202 )     (2,924 )
Net loss   $ (3,142 )   $ (2,384 )   $ (14,668 )   $ (8,366 )

 

See accompanying Notes to Condensed Consolidated Financial Statements 

 

 

2

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN MEMBERS' EQUITY

(Unaudited)

(amounts in thousands)

 

    CM Partners,              
    LLC Members'     Accumulated        
    Interests     Deficit     Total  
Balance at December 31, 2019     273,573       (105,756 )     167,817  
Net loss     -       (5,175 )     (5,175 )
Balance at March 31, 2020   $ 273,573     $ (110,931 )   $ 162,642  
Net loss     -       (807 )     (807 )
Balance at June 30, 2020   $ 273,573     $ (111,738 )   $ 161,835  
Net loss     -       (2,384 )     (2,384 )
Balance at September 30, 2020   $ 273,573     $ (114,122 )   $ 159,451  

 

    CM Partners,              
    LLC Members'     Accumulated        
    Interests     Deficit     Total  
Balance at December 31, 2020     273,573       (112,746 )     160,827  
Net loss     -       (7,398 )     (7,398 )
Balance at March 31, 2021   $ 273,573     $ (120,144 )   $ 153,429  
Net loss     -       (4,128 )     (4,128 )
Balance at June 30, 2021   $ 273,573     $ (124,272 )   $ 149,301  
Net loss     -       (3,142 )     (3,142 )
Balance at September 30, 2021   $ 273,573     $ (127,414 )   $ 146,159  

 

See accompanying Notes to Condensed Consolidated Financial Statements

 

 

3

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(amounts in thousands)

 

   Nine Months Ended September 30, 
   2021   2020 
Cash flows from operating activities          
Net loss  $(14,668)  $(8,366)
Adjustments to reconcile net loss to net cash used in operating activities:          
Depreciation and amortization   7,642    7,269 
Provision for doubtful accounts   235    272 
Deferred taxes   (4,297)   (2,308)
Changes in operating assets and liabilities:          
Accounts receivable   (2,617)   7,515 
Prepaid expenses and other current assets   (11,086)   (8,034)
Other assets   3,059    7,843 
Accounts payable   279    6,723 
Accrued liabilities and other current liabilities   5,841    (398)
Deferred revenue   6,359    (22,934)
Long-term incentive plan, noncurrent   235    (432)
Other liabilities   (308)   3,231 
Net cash (used in) operating activities   (9,326)   (9,619)
Cash flows from investing activities          
Purchase of property and equipment   (216)   (105)
Capitalized software and development costs   (911)   (467)
Net cash (used in) investing activities   (1,127)   (572)
Cash flows from financing activities          
Distributions to parent   -    (5,000)
Proceeds from promissory notes   5,000    - 
Net cash provided by (used in) financing activities   5,000    (5,000)
Net decrease in cash and restricted cash   (5,453)   (15,191)
           
Cash and restricted cash          
Beginning of period   10,249    27,573 
End of period  $4,796   $12,382 

 

See accompanying Notes to Condensed Consolidated Financial Statements 

 

4

 

 

CM PARTNERS, LLC AND SUBSIDIARIES 

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 

(Unaudited)

(amounts in thousands)

 

1.Description of Business

 

CM Partners, LLC and Subsidiaries (“Complex” or “Company”) is a leading global youth entertainment network in the pop culture categories including streetwear and style, food, music, sneakers and sports. The brands, channels and sites include: “Complex”, “First We Feast”, “Sole Collector”, “Pigeons & Planes”, Complex SHOP, ComplexCon and ComplexLand. Complex ranks as one of the leading entertainment verticals amongst streaming entities in the United States. The Company has established a premium video publisher for the demographic of men between the ages of 18 to 34, with popular video series such as Hot Ones, Sneaker Shopping, Full Size Run, The Burger Show, Sneakerheads and QB1.

 

2.Summary of Significant Accounting Policies

 

Basis of Presentation

 

The Company’s Condensed Consolidated Financial Statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”). The Condensed Consolidated Financial Statements include the accounts of the Company. All intercompany balances and transactions have been eliminated in consolidation.

 

Unaudited Condensed Interim Financial Statements

 

These Condensed Consolidated Financial Statements are unaudited; however, in the opinion of management, they reflect all adjustments consisting only of normal recurring adjustments necessary to state fairly the financial position, results of operations and cash flows for the periods presented in conformity with U.S. GAAP applicable to interim periods. The results of operations for the interim periods presented are not necessarily indicative of results for the full year or future periods. These Condensed Consolidated Financial Statements should be read in conjunction with the audited Consolidated Financial Statements as of December 31, 2020 and notes thereto. The December 31, 2020 balance sheet data was derived from audited Consolidated Financial Statements as of that date.

 

Use of Estimates

 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts in the financial statements. The Company evaluates its estimates on an on-going basis, including, but not limited to, those related to collectability of accounts receivable, valuation of long-lived assets, including goodwill and definite-lived intangible assets, and their associated estimated useful lives, litigation, and income taxes. The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions and conditions.

 

The COVID-19 pandemic has negatively impacted the macroeconomic environment in the United States and globally, as well as the Company’s business, financial condition and results of operations. Due to the evolving and uncertain nature of COVID-19, it is reasonably possible that it could materially impact the Company’s estimates, particularly those that require consideration of forecasted financial information. The magnitude of the impact will depend on numerous evolving factors that the Company may not be able to accurately predict or control, including the duration and extent of the pandemic, the impact of federal, state and local governmental actions, consumer behavior in response to the pandemic and such governmental actions, and the economic and operating conditions that the Company may face in the aftermath of COVID-19.

5

 

 

CM PARTNERS, LLC AND SUBSIDIARIES 

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 

(Unaudited)

(amounts in thousands)

 

Fair Value Measurements

 

Certain financial instruments are required to be recorded at fair value. Other financial instruments, including cash and restricted cash, are recorded at cost, which approximates fair value. Additionally, accounts receivable, accounts payable, and accrued expenses approximate fair value because of the short-term nature of these financial instruments.

 

Cash and Restricted Cash

 

The following table provides a reconciliation of cash and restricted cash reported within the Condensed Consolidated Balance Sheets that aggregates to the total of the same amounts shown in the Condensed Consolidated Statements of Cash Flows:

 

   September 30,   December 31, 
   2021   2020 
Cash  $4,796   $7,249 
Restricted cash   -    3,000 
Total cash and restricted cash  $4,796   $10,249 

 

Restricted cash of $3,000, as of December 31, 2020, was contractually designated as collateral for the Company’s line of credit. This line of credit was cancelled in the second quarter of 2021 (see Note 6 - Revolving Loans), and as a result, the cash that collateralized the line of credit is no longer restricted.

 

Accounts Receivable

 

Accounts receivable are recorded at net realizable value, consisting of the carrying amount less the allowance for uncollectible accounts, as needed. The Company grants credit terms in the normal course of business to its customers. Trade credit is extended based upon periodically updated evaluations of each customer’s ability to perform its payment obligations. The Company determines its allowance for uncollectible accounts receivable based on a combination of factors including an evaluation of the age of accounts receivable, historical trends, and analyses of specific risks that may impair a specific customer’s ability to meet its financial obligations. Bad debt expense was $85 and $235 for the three and nine months ended September 30, 2021, and $114 and $272 for the three and nine months ended September 30, 2020, respectively.

 

Property and Equipment

 

The Company records property and equipment at historical cost. Additions or improvements which extend the useful life of an asset or increase its productive capacity are capitalized. Repairs and maintenance costs that do not extend the useful life or enhance the productive capacity of an asset are expensed as incurred. Upon retirement or disposal of property and equipment, the Company derecognizes the cost and accumulated depreciation balance associated with the asset, with a resulting gain or loss from disposal included in the determination of net income or loss. Depreciation is computed using the straight-line method based upon the estimated useful life of the respective assets, ranging from three to five years. Leasehold improvements are amortized using the straight-line method over either the term of the lease or five years, whichever period is shorter. Property and equipment, net as of September 30, 2021 and December 31, 2020 was $351 and $400, respectively. These amounts are recorded within Other assets on the Condensed Consolidated Balance Sheets.

 

Content Rights

 

Content rights principally consist of scripted and unscripted episodic shows, game shows, short-form videos and podcasts. Content aired on the Company’s website and digital content offerings is internally produced, with the Company maintaining all of the rights to the produced content. All content is classified as produced and none is currently licensed from third-parties or co-produced.

 

6

 

 

CM PARTNERS, LLC AND SUBSIDIARIES 

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 

(Unaudited)

(amounts in thousands)

 

Costs of produced content consist of development costs, direct production costs, certain production overhead costs, and other related production costs. The cost of produced content is capitalized when the cost is known or reasonably determinable. The Company pays in advance of delivery for episodic shows, game shows, short-form videos and podcasts.

 

Amortization expense for each period is recognized based on the revenue forecast model, which approximates the proportion that estimated distribution and advertising revenues for the current period represent in relation to the estimated remaining total lifetime revenues. Judgment is required to determine the useful lives and amortization patterns of the Company’s content rights.

 

Critical assumptions used in determining content amortization include: (i) the grouping of content with similar characteristics, (ii) the application of a quantitative revenue forecast model based on the adequacy of historical data, (iii) determining the appropriate historical periods to utilize and the relative weighting of those historical periods in the forecast model, (iv) assessing the accuracy of the Company's forecasts and (v) incorporating secondary streams. The Company then considers the appropriate application of the quantitative assessment given forecasted content use, expected content investment and market trends. Content use and future revenues may differ from estimates based on changes in expectations related to market acceptance. Accordingly, the Company continually reviews its estimates and planned usage and revises its assumptions if necessary. As part of the Company's assessment of its amortization rates, the Company compares the calculated amortization rates to those that have been utilized during the year. If the calculated rates do not deviate materially from the applied amortization rates, no adjustment is recorded. Any material adjustments from the Company’s review of the amortization rates are applied prospectively in the period of the change.

 

Capitalized content costs are stated at the lower of cost less accumulated amortization or fair value. Content rights are predominantly monetized on their own with the exception of two shows that are monetized as a group. For content rights that are predominantly monetized within film groups, the Company evaluates the fair value of content in aggregate at the group level by considering expected future revenue generation typically by using a discounted cash flow analysis when an event or change in circumstances indicates a change in the expected usefulness of the content or that the fair value may be less than unamortized costs. Estimates of future revenues consider historical airing patterns and future plans for airing content, including any changes in strategy. Given the significant estimates and judgments involved, actual demand or market conditions may be less favorable than those projected, requiring a write-down to fair value. Programming and development costs for programs that the Company has determined will not be produced, are fully expensed in the period the determination is made. Beginning in 2021, content rights are classified as a current or noncurrent asset within Prepaid expenses and other current assets or Other assets, respectively, based on the expected timing of amortization. All content that is expected to be amortized within the next 12 months is classified as current.

 

The Company applies an accelerated method for amortizing produced content that is monetized as a film group over an estimated useful life of three to four years. For produced content that is monetized individually, the Company applies a straight-line amortization method over an estimated useful life of four months. Both methods align amortization with the timing of revenue recognition. Amortization of capitalized costs for produced content begins when a program has been aired.

 

Capitalized Software

 

Capitalized software includes the costs of externally purchased software, acquired developed technology, internally developed software, systems designated for internal-use only, and website development costs. The capitalized costs include external direct costs for services and costs for employees directly associated with developing internal-use software and systems. Such costs are amortized on a straight-line basis over their useful lives, which range from 18 months to three years. Capitalized software, net as of September 30, 2021 and December 31, 2020 was $984 and $862, respectively. These amounts are recorded within Other assets on the Condensed Consolidated Balance Sheets.

 

7

 

 

CM PARTNERS, LLC AND SUBSIDIARIES 

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 

(Unaudited)

(amounts in thousands)

 

Impairment of Long-Lived Assets

 

The Company evaluates its long-lived assets, which consist primarily of property and equipment and definite-lived intangibles, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. When an indicator arises that suggests the carrying value of the asset may not be recoverable, the Company compares the carrying value of the asset to the undiscounted future cash flows which are expected to be generated from the asset. If an asset does not pass the recoverability assessment, the impairment to be recognized is measured as the amount by which the carrying value of the asset exceeds its fair value.

 

Goodwill

 

Goodwill represents the excess purchase price over the fair value of net assets acquired in a business combination. The Company evaluates goodwill for impairment at least annually, in the fourth quarter, or whenever events or changes in circumstances indicate that goodwill might be impaired. For all periods presented, management concluded there to be a single reporting unit structure.

 

The Company’s annual goodwill impairment test is based on either a qualitative or quantitative assessment and is designed to determine whether management believes it is more likely than not that the fair value of the Company’s single reporting unit exceeds its carrying value.

 

In testing for goodwill impairment, management first assesses qualitative factors to determine whether the existence of events or circumstances leads to a determination that it is more likely than not that the fair value of the reporting unit is less than its carrying amount. If, after assessing the totality of events or circumstances, management determines it is not more likely than not that the fair value of the reporting unit is less than its carrying amount, additional impairment testing is not required. However, if management concludes otherwise, a quantitative assessment is performed.

 

A quantitative assessment is a comparison of the carrying value of the reporting unit against the fair value of the reporting unit. If the reporting unit’s carrying value exceeds its fair value, an impairment loss equal to the difference between the carrying value of the reporting unit and its fair value is recorded against goodwill.

 

Cost of Revenue

 

Cost of revenue primarily includes amounts owed to represented online properties, content development and production costs, content rights, event-related expenses, and website operating expenses. The Company develops and produces content in various formats to support its brands. The content is published on the Company’s owned and operated websites as well as through third-party video platforms where ads are sold.

 

Advertising Costs

 

Advertising, public relations and marketing costs are expensed as incurred. These expenses were $36 and $115 for the three and nine months ended September 30, 2021, and $207 and $662 for the three and nine months ended September 30, 2020, respectively.

 

Concentration of Credit Risk and Major Customers

 

Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash and trade receivables. The Company maintains its cash in accounts at financial institutions that, at times, may exceed federally insured limits. The cash balances in these financial institutions are insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250.

 

8

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

The Company provides media and advertising placement services to clients who operate in a variety of industry sectors. The Company extends credit to qualified clients in the ordinary course of its business and does not obtain nor require collateral as a general policy. Approximately 15% and 7% at September 30, 2021 and 14% and 7% at December 31, 2020 of total accounts receivable was represented by two large advertising agencies, respectively. To the extent the Company is unable to collect on an advertising agency accounts receivable, it may make a claim directly with the advertiser.

 

Revenue generated based on a content licensing agreement with Verizon amounted to $6,350 and $22,625 for the three and nine months ended September 30, 2020, respectively. No revenue was generated from the content licensing agreement with Verizon during the three or nine months ended September 30, 2021. See Note 9 - Related Parties for further detail.

 

Income Taxes

 

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. A valuation allowance is recorded for loss carryforwards and other deferred tax assets if, in the opinion of management, it is more likely than not that a tax benefit will not be realized.

 

The Company evaluates uncertain tax positions taken or expected to be taken on tax returns for recognition, measurement, presentation, and disclosure in its financial statements. The Company has recorded an accrued liability for an uncertain tax position on its balance sheets for certain tax filing requirements. If an income tax position exceeds a 50% probability of success upon tax audit, based solely on the technical merits of the position, the Company recognizes an income tax benefit in its financial statements. The tax benefits recognized are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The liability associated with an unrecognized tax benefit is classified as a short-term liability. Interest and penalties related to income tax matters are recorded as a component of income tax expense.

 

Commitments and Contingencies

 

Liabilities for loss contingencies arising from claims, assessments, litigation, fines and penalties, and other sources are recorded when it is probable that a liability has been incurred and the amount can be reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.

 

Reclassifications

 

Certain prior year amounts included in the Condensed Consolidated Financial Statements have been reclassified to conform to the current year presentation including Property and equipment, net, and Capitalized software, net, being included in Other assets on the Condensed Consolidated Balance Sheets with no impact to previously reported net income, total assets, total liabilities or cash flows.

 

 

9 

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

Recent Accounting Pronouncements

 

Recently adopted accounting pronouncements

 

In March 2019, the FASB issued ASU 2019-02, Improvements to Accounting for Costs of Films and License Agreements for Program Materials (“ASU 2019-02”), which aligns the accounting for capitalizing production costs of episodic television series with the guidance for films. As a result, the capitalization of costs incurred to produce episodic television series will no longer be limited to the amount of revenue contracted in the initial market until persuasive evidence of a secondary market exists. In addition, this guidance requires an entity to test for impairment of films or television series on a title-by-title basis or together with other films and series as part of a group, based on the predominant monetization strategy of the film or series. Further, this guidance requires that an entity reassess estimates of the use of a film or series in a film group and account for changes, if any, prospectively. In addition, this guidance eliminates existing balance sheet classification guidance and adds new disclosure requirements relating to costs for acquired and produced television series. The amendments in this update are effective for fiscal years beginning after December 15, 2020, including interim periods within those fiscal years, and should be applied prospectively. Under a prospective transition, an entity should apply the amendments at the beginning of the period that includes the adoption date. The Company adopted ASU 2019-02 in the first quarter of 2021 and as such has included all content rights in “Prepaid expenses and other current assets” and “Other assets” on its Condensed Consolidated Balance Sheet, beginning with the period of adoption. There was no material impact upon adoption to the Condensed Consolidated Statements of Operations or the Condensed Consolidated Statements of Cash Flows. See Note 4 - Content Rights.

 

Recently issued accounting pronouncements not yet adopted

 

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842) (“ASU 2016-02”). This ASU requires a lessee to record, for all leases with a lease term of more than 12 months, an asset representing its right to use the underlying asset for the lease term and a liability to make lease payments. For leases with a lease term of 12 months or less, a practical expedient is available whereby a lessee may elect, by class of underlying asset, not to recognize a right-of-use asset or lease liability. A lessee making this accounting policy election would recognize lease expense over the term of the lease, generally in a straight-line pattern. In transition, a lessee and a lessor will recognize and measure leases at the beginning of the earliest period presented using a modified retrospective approach. The modified retrospective approach includes a number of optional practical expedients. These practical expedients relate to identifying and classifying leases that commenced before the effective date, initial direct costs for leases that commenced before the effective date, and the ability to use hindsight in evaluating lessee options to extend or terminate a lease or to purchase the underlying asset. ASU 2018-11 was issued in June 2018 which also permits entities to choose to initially apply ASU 2016-02 at the adoption date and recognize a cumulative-effect adjustment to the opening balance of net assets in the period of adoption. The ASU will also require additional note disclosures regarding other key information from leasing arrangements. ASU 2016-02, as amended by ASUs 2019-10 and 2020-05, will be effective for the Company for fiscal years beginning after December 15, 2021 and interim periods within fiscal years beginning after December 15, 2022. The Company is currently evaluating the impact of adoption on its Condensed Consolidated Financial Statements.

 

In June 2016, the FASB issued ASU 2016-13, Financial Instruments – Credit Losses (Topic 326). The ASU changes the impairment model for most financial assets that are measured at amortized cost and certain other instruments from an incurred loss model to an expected loss model. Entities will be required to estimate credit losses over the entire contractual term of an instrument. The ASU includes financial assets recorded at amortized cost basis such as loan receivables, trade and certain other receivables as well as certain off-balance sheet credit exposures such as loan commitments and financial guarantees. The ASU does not apply to financial assets measured at fair value, and loans and receivables between entities under common control. An entity must apply the amendments in the ASU through a cumulative-effect adjustment to net assets as of the beginning of the first reporting period in which the guidance is effective except for certain exclusions. The measurement of credit losses for newly recognized financial assets and subsequent changes in the allowance for credit losses are recorded in the statements of operations. This guidance, as amended by ASU 2019-10, Financial Instruments – Credit Losses, Derivatives and Hedging, and Leases: Effective Dates, is effective for the Company for interim and annual periods beginning after December 15, 2022. The Company is currently evaluating the effects of the new guidance on its Condensed Consolidated Financial Statements but does not expect the impact from this standard to be material.

 

 

10 

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

In August 2018, the FASB issued ASU 2018-15, Intangibles-Goodwill and Other-Internal-Use Software (Topic 350), Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract, which requires hosting arrangements that are service contracts to follow the guidance for internal-use software to determine which implementation costs can be capitalized. For the Company, amendments in this Update are effective for annual reporting periods beginning after December 15, 2020, and interim periods within annual periods beginning after December 15, 2021. The Company does not expect the adoption of this guidance to have a material impact on its Condensed Consolidated Financial Statements, including accounting policies, processes, and systems.

 

In December 2019, the FASB issued ASU 2019-12, Simplifying the Accounting for Income Taxes (“ASU 2019-12”), as part of its Simplification Initiative to reduce the cost and complexity in accounting for income taxes. ASU 2019-12 removes certain exceptions related to the approach for intra period tax allocation, the methodology for calculating income taxes in an interim period and the recognition of deferred tax liabilities for outside basis differences. ASU 2019-12 also amends other aspects of the guidance to help simplify and promote consistent application of GAAP. For the Company, the amendments of the update are effective for fiscal years beginning after December 15, 2021, and interim periods within fiscal years beginning after December 15, 2022. The Company does not expect the adoption of this guidance to have a material impact on its Condensed Consolidated Financial Statements, including accounting policies, processes, and systems.

 

  3. Revenue

 

Disaggregated Revenue

 

The Company’s revenues are derived from Advertising, Content Distribution, and E-Commerce and Other. The following table presents the Company’s revenues disaggregated by revenue source.

 

    Three Months Ended September 30,     Nine Months Ended September 30,  
    2021     2020     2021     2020  
Advertising   $ 14,517     $ 12,018     $ 40,634     $ 31,394  
Content Distribution     16,090       16,045       38,401       53,613  
E-Commerce & Other     565       529       5,221       1,812  
Total Revenue   $ 31,172     $ 28,592     $ 84,256     $ 86,819  

 

The following table disaggregates the Company’s revenue by type of recognition for the three and nine months ended September 30, 2021 and 2020:

 

    Three Months Ended September 30,     Nine Months Ended September 30,  
    2021     2020     2021     2020  
Revenue from performance obligations over time   $ 7,604     $ 8,592     $ 22,986       30,150  
Revenue from performance obligations at point-in-time     23,568       20,000       61,270       56,669  
Total Revenue   $ 31,172     $ 28,592     $ 84,256       86,819  

 

 

11 

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

Contract Balances

 

Contract assets primarily represent capitalized costs related to the production of content for which revenue has yet to be recognized (“Content rights”). Content rights are classified as Prepaid expenses and other current assets and Other assets in the Condensed Consolidated Balance Sheets as of September 30, 2021 and December 31, 2020.

 

Customer contracts may entitle the Company to invoice or receive payment in advance of the delivery of services. At each reporting period, to the extent that customer contract billings exceed revenue recognized on such contracts, these contract liabilities are presented as Deferred revenue on the Condensed Consolidated Balance Sheets as of September 30, 2021 and December 31, 2020. Refer below for the significant changes in the deferred revenue balances.

 

Contract balances consisted of the following opening and closing balances as of:

 

    September 30,     December 31,  
    2021     2020  
Contract assets:                
Contract rights   $ 2,294     $ 1,135  
Contract liabilities:                
Deferred revenue (current)   $ 13,461     $ 7,102  
Deferred revenue (noncurrent)   $ -     $ 650  

 

 

Deferred revenue is classified as $13,461 current and $0 noncurrent as of September 30, 2021, and $7,102 current and $650 noncurrent within Other liabilities as of December 31, 2020, respectively. Approximately 100% of Deferred revenue is expected to be earned within one year of the Condensed Consolidated Balance Sheet as of September 30, 2021. Approximately 92% of Deferred revenue was realized within one year of the Condensed Consolidated Balance Sheet as of December 31, 2020. Historically, the Company’s Deferred revenue balances were driven by a licensing agreement entered into with an entity controlled by Verizon. See Note 9 – Related Parties.

 

  4. Content Rights

 

The table below presents the components of content rights.

 

    September 30,  
    2021  
Film Group Monetization        
Released   $ 1,049  
In production     727  
Individual Monetization        
Released     10,948  
In production     1,882  
Total content rights   $ 14,606  
Less: current portion     14,149  
Total noncurrent content rights   $ 457  

 

Content rights of $2,176 were recorded within Other assets on the Condensed Consolidated Balance Sheets as of December 31, 2020. The December 31, 2020 balance was accounted for under ASC 926 prior to the adoption of ASU 2019-02, which the Company adopted as of January 1, 2021.

 

 

12 

 

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

The following table presents amortization expense of produced content costs for the three and nine months ended September 30, 2021, disaggregated by predominent monetization strategy:

 

   Three Months Ended   Nine Months Ended 
   September 30, 2021   September 30, 2021 
Individual monetization  $13,805   $37,748 
Film group monetization   532    1,511 
Total amortization  $14,337   $39,259 

 

5.Accrued Expenses & Other Current Liabilities

 

Accrued expenses and other current liabilities consisted of the following as of September 30, 2021 and December 31, 2020:

 

   September 30,   December 31, 
   2021   2020 
Accrued production costs  $11,440   $7,016 
Web partner fees   6,202    7,365 
Accrued bonus   4,417    3,040 
Payroll, payroll taxes and fringe benefits   3,421    2,912 
Long-term incentive plan, current   1,530    1,300 
Other current liabilities   1,665    1,201 
Accrued expenses and other current liabilities  $28,675   $22,834 

 

Long-Term Incentive Plans

 

The Company maintains a Long-Term Incentive Plan (“LTIP”) for certain executives as approved by the Company’s Board of Directors. Awards are cash-based and typically granted under the LTIP annually. Each award vests over a three-year period from the grant date. Vesting criteria for awards include both an individual service-based component and a performance-based component that is based on the Company’s achievement of certain financial metrics. The Company records expense for the service-based component ratably over the three-year term. For the performance-based component, the Company records expense based on management’s estimate of the Company’s achievement against the defined financial metrics. Management’s estimate is updated, and expense is adjusted, as deemed necessary, each reporting period.

 

As of September 30, 2021, and December 31, 2020, the total liability related to the LTIP awards was $4,234 and $3,768, respectively. The Company incurred $510 and $1,766 of expense related to the LTIP awards, for the three and nine months ended September 30, 2021, respectively, and $630 and $754 for the three and nine months ended September 30, 2020, respectively, classified within Employee related costs on the Condensed Consolidated Statements of Operations.

 

13

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

6.Revolving Loans

 

On November 8, 2019, the Company entered into a revolving loan (“2019 Revolving Loan”) with another financial institution. The lender in the 2019 Revolving Loan agreement committed to providing the Company with up to $7,500 in revolving loans. In conjunction with the 2019 Revolving Loan, the Company contractually designated a deposit account with the financial institution as collateral for the revolving loan. The Company transferred the $7,500 of required collateral into the designated deposit account in January 2020. The 2019 Revolving Loan bears interest on outstanding borrowings at the greater of the prime rate plus 1.5%, or 3.5%, and does not contain any financial or non-financial covenants. On November 3, 2020, the Company renewed the 2019 Revolving Loan, and reduced the available line of credit to up to $3,000. As a result, the balance in the deposit account designated as collateral was reduced to $3,000, which is reflected as restricted cash as of December 31, 2020. The Company has not drawn down on this revolver at any time and had no outstanding borrowings as of December 31, 2020. During the second quarter 2021, the 2019 Revolving Loan was cancelled, and as a result, the entire restricted cash balance was unrestricted as of September 30, 2021.

 

On September 2, 2020, the Company entered into promissory notes (“2020 Promissory Notes”) with entities controlled by Verizon and Hearst, respectively (collectively “the Lenders”), whereby the Company may borrow up to $10,000 from the Lenders, with a maximum of $5,000 from each lender, over the term. The 2020 Promissory Notes bear interest at 3.0% on outstanding principal amounts, which accrues and is payable at each annual period through the maturity date of September 2, 2022. The 2020 Promissory Notes contain certain non-financial covenants that restrict the Company from spending or borrowing outside of pre-approved limits, to the extent that amounts remain outstanding under the note. On May 7, 2021, the Company elected to borrow $5,000, a portion of their 2020 Promissory Notes, with $2,500 being received from Verizon and from Hearst, respectively. The outstanding borrowings of the 2020 Promissory Notes were $5,000 and $0 as of September 30, 2021 and December 31, 2020, respectively.

 

7.Income Taxes

 

For the three and nine months ended September 30, 2021, the Company reported an income tax benefit of $1.1 million and $4.2 million, respectively, representing an effective tax rate of 25.5% and 22.3%, respectively. The difference in the statutory tax rate and the effective tax rate for the three and nine months ended September 30, 2021 is primarily attributable to the income tax benefit related to state taxes.

 

For the three and nine months ended September 30, 2020, the Company reported income tax expense of $0.9 million and income tax benefit of $2.9 million, respectively, representing an effective tax rate of (58.1)% and 25.9%, respectively. The difference in the statutory tax rate and the effective tax rate for the three months ended September 30, 2020 is primarily attributable to the income tax benefit related to state taxes. The difference in the statutory tax rate and the effective tax rate for the nine months ended September 30, 2020 is primarily attributable to the income tax benefit related to state taxes.

 

8.Members’ Interests

 

The Company was formed on April 8, 2016 as an LLC by Verizon. Pursuant to an amended and restated LLC agreement dated April 15, 2016 (“LLC agreement”), Hearst was admitted as a 50% member. Verizon and Hearst are collectively referred to as the “Members”. In accordance with the LLC agreement, the debts, obligations and liabilities of the Company shall solely be the debts, obligations and liabilities of the Company. None of the Members shall be obligated personally for any such debt, obligation or liability of the Company solely by reason of being one of the Members or acting as an officer of the Company. The LLC does not maintain separate accounts for the Members and all distributions (either return of capital or profits) are to be distributed on a pro rata basis in accordance with the member’s percentage interests.

 

9.Related Parties

 

In July 2016, the Company entered into a licensing agreement with an entity controlled by Verizon (“go90 agreement”). Under the go90 agreement, the Company produced and licensed original content for an exclusive license period. The Company recorded $6,350 and $22,625 of revenue from the go90 agreement during the three and nine months ended September 30, 2020, respectively. The Company did not record any revenue from the go90 agreement during the three and nine months ended September 30, 2021. No amounts related to the go90 agreement were due from Verizon as of September 30, 2021 and December 31, 2020.

 

14

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

On September 2, 2020, the Company entered into promissory notes (“2020 Promissory Notes”) with entities controlled by Verizon and Hearst, whereby the Company may borrow up to $10,000, with a maximum of $5,000 from each lender, over the term. The terms of the 2020 Promissory Notes are described within Note 6 – Revolving Loans.

 

In addition, the Company is a lessee under an operating lease agreement with Verizon (Note 10 – Commitments and Contingencies) and is a customer of Verizon with respect to certain production and telecommunications services.

 

10.Commitments and Contingencies

 

Legal Proceedings

 

The Company is subject to various claims and legal matters that arise in the normal course of its business. These include disputes or potential disputes related to breach of contract, tort, employment-related claims, tax claims, statutory, and other matters. The Company’s management currently believes that resolution of any outstanding legal matters will not have a material adverse effect on the Company’s financial position or results of operations. However, legal matters are subject to inherent uncertainties and there exists the possibility that the ultimate resolution of these matters could have a material adverse impact on the Company’s financial position and results of operations in the period in which any such effects are recorded. The Company is not a party to any material litigation and does not have contingency reserves established for any litigation liabilities as of September 30, 2021 and December 31, 2020.

 

 

15

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

Exit or Disposal Activities

 

The Company’s leased properties in Nashville, TN and Sherman Oaks, CA were abandoned. As a result, the Company recognized an exit obligation charge and related exit obligation liability on the cease-use date (August 2018), in accordance with ASC 420, Exit or Disposal Cost Obligations. A summary of the exit liability and related activity for the periods presented is as follows:

 

Exit cost obligation at December 31, 2020  $402 
Q1 Accretion   15 
Q1 Payments   (89)
Exit cost obligation at March 31, 2021   328 
Q2 Accretion   10 
Q2 Payments   (89)
Exit cost obligation at June 30, 2021   249 
Q3 Accretion   8 
Q3 Payments   (89)
Exit cost obligation at September 30, 2021  $168 

 

Exit cost obligation at December 31, 2019  $686 
Q1 Accretion   20 
Q1 Payments   (86)
Exit cost obligation at March 31, 2020   620 
Q2 Accretion   17 
Q2 Payments   (86)
Exit cost obligation at June 30, 2020   551 
Q3 Accretion   14 
Q3 Payments   (86)
Exit cost obligation at September 30, 2020  $479 

 

The exit liability is included within Accrued expenses and other current liabilities (current portion) and Other liabilities (non-current portion) on the Condensed Consolidated Balance Sheets. The charges, recorded as General and administrative expenses, primarily included the present value of the remaining lease obligation on the cease use date, net of estimated sublease income. The total cost expected to be incurred for this exit obligation is $1,362, which includes the $1,073 in exit costs fully recorded at the cease-use date and $289 of total accretion expense. Changes to the estimated sublease income, including actual contracted sublease income, may result in incremental lease exit charge activity in the period determined.

 

Leases

 

The accompanying Condensed Consolidated Financial Statements reflect rent expense on a straight-line basis over the terms of the Company’s operating leases. Rent expense charged to the Condensed Consolidated Statements of Operations was $1,494 and $4,560 for the three and nine months ended September 30, 2021, respectively, and $1,620 and $4,941 for the three and nine months ended September 30, 2020, respectively. In May 2021, the Company’s operating lease in Los Angeles, CA reached the end of its term and was not renewed. The Company is a lessee under a separate operating lease agreement with a related party, Verizon, and the leased property is located in New York, NY. The lease contains an initial term of 5 ½ years and is the only material lease maintained by the Company as of September 30, 2021.

 

16

 

 

CM PARTNERS, LLC AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

(amounts in thousands)

 

11.Employee Benefit Plan

 

The Company has a Safe Harbor 401(k) plan under which eligible employees may contribute a percentage of their annual compensation subject to limitations set by the Internal Revenue Code. Contributions by the Company to the plan were $246 and $917 for the three and nine months ended September 30, 2021, and $191 and $657 for the three and nine months ended September 30, 2020, respectively.

 

12.Subsequent Events

 

The Company has evaluated subsequent events through November 19, 2021, which is the date the Condensed Consolidated Financial Statements were available to be issued and has concluded that no such events or transactions took place that would require adjustment to or further disclosure within the accompanying Condensed Consolidated Financial Statements.

 

17

 

 

 

Exhibit 99.5

 

MANAGEMENT’s DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS OF COMPLEX NETWORKS

 

References in this section to “we,” “our,” “us” and the “Company” generally refer to CM Partners, LLC and its consolidated subsidiaries. The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the consolidated financial statements and related notes thereto included elsewhere in this proxy statement/prospectus. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below and those discussed in the sections titled "Risk Factors" and “Cautionary Note Regarding Forward-Looking Statements” included elsewhere in this proxy statement/prospectus. Additionally, our historical results are not necessarily indicative of the results that may be expected for any period in the future.

 

Company Overview

 

The Company is a leading global youth entertainment network in the pop culture categories including streetwear and style, food, music, sneakers and sports. We rank as one of the leading entertainment verticals amongst streaming entities in the United States and have established ourselves as a premium video publisher for the demographic of men between the ages of 18 to 34. Our brands include: “Complex”, “First We Feast”, “Sole Collector”, “Pigeons & Planes”, Complex SHOP, ComplexCon and ComplexLand. Each of our brands is comprised of digital content that is displayed on our website and with our partners, which include platforms like Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok and Twitch. Some of our popular video series, such as Hot Ones, Sneaker Shopping, Full Size Run, The Burger Show, and Sneakerheads, continue to demonstrate success with our audience and partners.

 

We view our business across passion categories, which are specific content verticals within culture and entertainment that are impactful to our target demographics. Categories in which we currently participate and are viewed as an authoritative brand include, but are not limited to, hip-hop, pop, streetwear, sneakers, art & design, and independent music. In general, we establish our authority by publishing premium content under our brands, creating passionate communities across multiple media platforms.

 

Our business generates revenue across three streams: advertising, content distribution, and e-commerce and other. Advertising revenue is generated from the delivery of advertising-supported content across major social media platforms, including our own platform complex.com. Our content distribution revenue includes the sale of customized content campaigns for brands as well as licensing revenue or distribution fees for owned IP content. This premium, original content is commissioned, distributed and licensed by various streaming services. We also generate content revenue through our agency and consulting services by developing white label content and products for customers. E-Commerce and other revenue is derived by delivering bespoke retail and educational programs and merchandise transactions which represent a direct extension of our brand and are additional qualitative indicators of brand equity as well as revenue generated by our events. Events are held in live, virtual or hybrid formats and involve the packaging of compelling content and delivery to consumers in an immersive way that brings together pop culture, music, art, food, style, sports, innovation, activism, education, exclusive merchandise drops, panel discussion, and music performances.

 

We continue to evaluate our existing brands and content as we leverage our existing business into new brands, categories, and geographical locations. Our premium content has enabled us to build communities that provide our users with impactful content and products that span across a variety of verticals. This allows us the ability to expand into different categories that are unique and valued by our users.

 

Recent Developments

 

COVID-19

 

While we continue to see more normalization and recovery in our advertising business, we continue to experience the impacts of COVID-19 in our premium production business due to COVID-19 restrictions. The full extent of the future impact of the COVID-19 pandemic on our operational and financial performance is currently uncertain and will depend on many factors outside our control, including, without limitation, the timing, extent, trajectory and duration of the pandemic, the development and availability of effective treatments and vaccines, the imposition or removal of protective public safety measures, and the impact of the pandemic on the global economy and consumer demand.

 

 

1

 

 

Acquisition by BuzzFeed

 

On June 24, 2021, BuzzFeed entered into the Merger Agreement by and among 890, Merger Sub I, Merger Sub II, and BuzzFeed. Pursuant to the Merger Agreement, Merger Sub I will merge with and into BuzzFeed, with BuzzFeed as the surviving company in the merger and, after giving effect to such merger, continuing as a wholly owned subsidiary of 890, BuzzFeed will then merge with and into Merger Sub II with Merger Sub II being the surviving company of the second merger.

 

In connection with the Two-Step Merger, and pursuant to the C Acquisition Purchase Agreement, BuzzFeed agreed to acquire 100% of the outstanding membership interests of the Company in exchange for approximately $200.0 million in cash and 10 million shares of New BuzzFeed Class A common stock. Closing of the transaction is contingent on the closing of the Two-Step Merger.

 

Components of Results of Operations

 

The Components of Results of Operations section describes how we define the significant components of revenues and expenses. The fluctuations of these segments are further discussed in the Results of Operations section included within this prospectus.

 

Revenue

 

Advertising

 

We generate advertising revenue from advertisements placed on our owned and operated sites as well as through third-party sites with which we partner. Our advertising revenue is primarily generated from direct display advertising campaigns and programmatic exchange-based advertisements.

 

Content Distribution

 

We generate content distribution revenue through premium licensing arrangements and third-party brand partnerships. Under our premium licensing agreements, we deliver content in the form of scripted and unscripted episodic shows, game shows, short-form videos, and podcasts either from our library of existing content or through the creation of new content.

 

E-Commerce and Other

 

We generate e-commerce revenues through the sale of products, primarily through partnership programs with product manufacturers, the delivery of retail and educational programs, as well as through platforms and marketplaces that enable e-Commerce transactions. E-Commerce revenue earned through partnership programs is recognized on a net basis, as our partners incur the direct costs of fulfillment. Additionally, we generate other revenues from the production of live and virtual events such as ComplexCon and ComplexLand.

 

Costs of Revenue

 

Costs of revenue primarily consists of production costs (including talent expenses, advertising related fees and event-related expenses), third-party partnerships costs for content creation and delivery, as well as personnel-related costs for employees dedicated to producing branded content and programmatic advertising.

 

 

2

 

 

Operating Expenses

 

Selling and Marketing

 

Selling and marketing expenses consist primarily of commissions for our employees engaged in sales and sales support along with business development costs related to new brand positioning and marketing initiatives.

 

General and Administrative Expenses

 

General and administrative (“G&A”) expenses include expenses for outside professional services such as legal, accounting, audit and other consulting, as well as other administrative costs such as rent, software-related expenses, insurance, and other overhead expenses not directly related to generation of revenue. Non-recurring professional fees and other costs related to contemplated transactions are included within G&A expenses.

 

Employee Related Costs

 

Employee related costs include personnel costs for employees not directly engaged in producing branded content and programmatic advertising, consisting of salaries, bonuses, benefits, and travel and entertainment expenses.

 

Depreciation and Amortization

 

Depreciation and amortization expenses include depreciation of property and equipment, amortization of capitalized software, and amortization of definite-lived intangible assets, including trademark, domain names and customer relationships.

 

Interest Expense (Income), net

 

Interest expense (income), net includes interest expense accrued on funds borrowed from our line of credit, as well as income generated from cash held in interest-bearing overnight sweep accounts and commercial money market accounts used to collateralize our line of credit.

 

(Benefit) Provision for Income Taxes

 

Benefit for income taxes consists of federal, state and local income taxes in the United States, and deferred income taxes reflecting the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.

 

 

3

 

 

Results of Operations

 

Three Months Ended September 30, 2021 Compared to Three Months Ended September 30, 2020

 

The following tables set forth our Consolidated Statement of Operations data for each of the periods presented (in thousands):

 

    Three Months Ended
September 30,
       
    2021     2020     $ Change     % Change  
Revenue (including related party revenue of $0 and $6,350, respectively)   $ 31,172     $ 28,592     $ 2,580       9 %
                                 
Costs and expenses                                
Cost of revenue     15,618       12,686       2,932       23  
Selling and marketing     900       316       584       185  
General and administrative     4,612       3,215       1,397       43  
Employee related costs     11,575       11,461       114       1  
Depreciation and amortization     2,646       2,423       223       9  
Total costs and expenses     35,351       30,101       5,250       17  
Loss from operations     (4,179 )     (1,509 )     (2,670 )     (177 )
Other (income) expense                                
Interest expense (income), net     37       (1 )     38       NM  
Loss before income taxes     (4,216 )     (1,508 )     (2,708 )     (180 )
(Benefit) provision for income taxes     (1,074 )     876       (1,950 )     NM  
Net loss   $ (3,142 )   $ (2,384 )   $ (758 )     (32 )%

 

The following table sets forth our Consolidated Statement of Operations data for each of the periods presented as a percentage of revenue:

 

    Three Months Ended September 30,  
    2021     2020  
Revenue     100 %     100 %
                 
Costs and expenses                
Cost of revenue     50       44  
Selling and marketing     3       1  
General and administrative     15       11  
Employee related costs     37       40  
Depreciation and amortization     8       8  
Total costs and expenses     113       104  
Loss from operations     (13 )     (4 )
Other (income) expense                
Interest expense (income), net     -       -  
Loss before income taxes     (13 )     (4 )
(Benefit) provision for income taxes     (3 )     3  
Net loss     (10 )%     (7 )%

 

 

4

 

 

 

Revenue

 

The following table sets forth revenue by category for the three months ended September 30, 2021, compared to the three months ended September 30, 2020, and the percentage increase or decrease between those periods (in thousands):

 

   Three Months September 30,         
   2021   2020   $ Change   % Change 
Advertising  $14,517   $12,018   $2,499    21%
Content distribution   16,090    16,045    45    - 
E-Commerce and other   565    529    36    7 
Total revenue  $31,172   $28,592   $2,580    9%

 

Advertising Revenue

 

The 21% increase in advertising revenue in the third quarter of 2021 was primarily due to a $1.2 million and $1.9 million increase in transactional and direct video display campaigns, respectively, reflecting increases in sales of products through our diversified ad sales offerings as well as increased demand, given the overall upswing in the advertising market when compared to the same period in 2020, which was negatively impacted by COVID-19. This was partially offset by a $0.6 million decrease in revenue from our programmatic and international partners.

 

Content Distribution Revenue

 

Content distribution revenue in the third quarter of 2021 was flat compared to the third quarter of 2020, driven by $7.5 million of revenue growth due to higher demand for higher priced custom content, as brands were looking to convey a strong connection with consumers post COVID-19, mostly offset by a reduction of $6.4 million of revenue related to the delivery of premium customized content, in accordance with the partial termination of a multi-year premium licensing agreement with a related party. In addition, revenue from our premium licensing content pipeline decreased by $1.1 million. Included within content distribution revenue was $nil and $6.4 million of revenue from our partially terminated premium licensing agreement with a related party for the three months ended September 30, 2021 and 2020, respectively.

 

E-Commerce and Other Revenue

 

The 7% increase was primarily driven by an increase in royalty revenue from the sales of hot sauce through our retail partnership.

 

Cost of Revenue

 

The $2.9 million increase in cost of revenue was primarily driven by $2.6 million increased production costs and $1.4 million personnel-related costs related to the production of our content. This was partially offset by a decrease of $1.1 million in third-party partnerships costs.

 

Selling and Marketing

 

The increase was primarily driven by $0.8 million of higher commissions earned on increased direct sales of products to our customers across advertising and content distribution. This was partially offset by a $0.2 million decrease in marketing business development expenses, as compared to the prior year.

 

5 

 

 

General and Administrative

 

The $1.4 million increase was primarily driven by a $1.9 million increase in consulting and professional fees related to the proposed sale of the Company to BuzzFeed, partially offset by a $0.5 million decrease in office expenses and legal fees.

 

Employee Related Costs

 

The $0.1 million increase was primarily driven by a $2.3 million increase in payroll and benefits expense due to merit increases partially offset by a $2.2 million decrease from the capitalization of personnel related costs related to the production of our content assets.

 

Depreciation and Amortization

 

The $0.2 million increase in depreciation and amortization expense was primarily the result of additions of property, equipment and capitalized software during the period, partially offset by assets that were fully depreciated during the period.

 

Interest Expense (Income), net

 

The increase was primarily driven by increased interest expense due to the accrued interest on funds drawn from the line of credit in the second quarter of 2021, in addition to lower interest income generated from interest-bearing cash balances, including the restricted cash that collateralized our line of credit which was cancelled in the second quarter of 2021.

 

(Benefit) Provision for Income Taxes

 

The $2.0 million decrease in income tax provision was primarily due to the increase in the pre-tax loss for the third quarter of 2021 compared to 2020, the proportion of forecasted income earned to date for the respective periods and the income tax benefit related to state taxes.

 

Nine Months Ended September 30, 2021 Compared to Nine Months Ended September 30, 2020

 

The following tables set forth our Consolidated Statement of Operations data for each of the periods presented (in thousands):

 

   Nine Months Ended September 30,     
   2021   2020   $ Change   % Change 
Revenue (including related party revenue of $0 and $22,625, respectively)  $84,256   $86,819   $(2,563)   (3)%
                     
Costs and expenses                    
Cost of revenue   41,500    47,196    (5,696)   (12)
Selling and marketing   2,874    1,244    1,630    131 
General and administrative   14,800    9,798    5,002    51 
Employee related costs   36,252    32,649    3,603    11 
Depreciation and amortization   7,642    7,269    373    5 
Total costs and expenses   103,068    98,156    4,912    5 
Loss from operations   (18,812)   (11,337)   (7,475)   (66)
Other (income) expense                    
Interest expense (income), net   58    (47)   105    NM 
Loss before income taxes   (18,870)   (11,290)   (7,580)   (67)
Benefit for income taxes   (4,202)   (2,924)   (1,278)   44 
Net loss  $(14,668)  $(8,366)  $(6,302)   (75)%

 

6 

 

 

The following table sets forth our Consolidated Statement of Operations data for each of the periods presented as a percentage of revenue:

 

   Nine Months Ended September 30, 
   2021   2020 
Revenue   100%   100%
           
Costs and expenses          
Cost of revenue   49    54 
Selling and marketing   3    1 
General and administrative   18    11 
Employee related costs   43    38 
Depreciation and amortization   9    8 
Total costs and expenses   122    112 
Loss from operations   (22)   (12)
Other (income) expense          
Interest expense (income), net   -    - 
Loss before income taxes   (22)   (12)
Benefit for income taxes   (5)   (3)
Net loss   (17)%   (9)%

 

Revenue

 

The following table sets forth revenue by category for the nine months ended September 30, 2021, compared to the nine months ended September 30, 2020, and the percentage increase or decrease between those periods (in thousands):

 

   Nine Months Ended September 30,