BuzzFeed Inc. is a premier digital media company for the most diverse, most online, and most socially engaged generation the world has ever seen.
among Gen Z and Millennials ¹
of content consumed in 2021 ² ³
¹Source: Comscore Media Metrix, Multi-Platform, Key Measures, April 2022 (A18-A34). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington Post, Vox Media, Dotdash, Group Nine Media, Vice Media Group, Bustle Digital Group.
²Source Comscore Media Metrix, Multi-Platform, Key Measures, January 2021 - December 2021.
³Source: We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) on our content on YouTube in the US, as reported by Comscore, and (iv) the estimated total number of hours spent on our content on Facebook, as reported by Facebook. Time Spent does not reflect time spent with our content across all platforms, including some on which we generated a portion of our advertising revenue, and excludes time spent with our content on platforms for which we do not have advertising capabilities. Increases or decreases in Time Spent may not directly correspond to increases or decreases in our revenue. Our definition of Time Spent is not based on any standardized industry methodology and is not necessarily defined in the same manner or comparable to similarly titled measures presented by other companies.